| Заголовок | Leaves Traces Behind |
| Агентство | Atletico International |
| Кампания | The New SEAT Leon / Leaves Traces Behind |
| Рекламодатель | SEAT S.A. |
| Бренд | SEAT |
| Posted | Июль 2006 |
| Продукт | Leon |
| Бизнес сектор | Легковые автомобили |
| Слоган | For those who believe in driving |
| История | SUMMARY The Leon is the key brand ambassador for the self-confident and sporty brand SEAT. In the context of re-positioning the brand to Nueva SEAT the launch of the new Leon was extremely important. Reflecting the cars importance for the car enthusiast public, the launch was accompanied by a TVC that referred to the almost supernatural forces of the new Leon, leaving everybody who has seen the car wondering about its true nature. Within months, striking TVC that led to high awareness, a powerful image and outstanding sales figures. It became obvious that the new Leon will not only replace its predecessor, but has already turned into a brand pillar that will truly leave traces behind! |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | Spain |
| Креативный директор | Arndt Dallmann |
| Креативный директор | Roland Vanoni |
| Специалист по работе с заказчиками | Nathalia Sagales |
| Директор | Jan Wentz |
| Руководитель рекламодателя | Anabel Leirman |
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