Заголовок | Smart - Wounds of the City |
Агентство | BBDO Berlin |
Кампания | Smart - Wounds of the City |
Рекламодатель | Daimler AG |
Бренд | Smart Fortwo |
Posted | Ноябрь 2017 |
Бизнес сектор | Компактные и маленькие автомобили |
философия | A city at dawn. We hear the massive footsteps and frightening screams of a mysterious monster. The camera takes us on a journey through the streets, showing all kinds of damages like Fallen lamp posts, the destroyed roofing of a supermarket trolley shelter, various scratch marks and traces on walls and many more. Only in the end it becomes clear that all those wounds haven’t been caused by a monster – but by big cars. The message: “Love your city. Don't drive a monster - smart.“ In Europe, the percentage of big cars like SUVs is constantly growing. The problem is most drivers don’t use them to drive primarily in the countryside but use them in cities. The traces of those cars are seen everywhere, especially in narrow streets and places like car parks, where they leave scratch marks and all kinds of damages behind. |
Тип медиа | Digital |
Длина | |
Руководитель клиента | Jan Thomas |
Media Company | Fuel@Publicis Media Duesseldorf |
Agency Account Director | Steffen Guenther |
Коммерческий директор | Jens Fauth |
Главный креативный директор | Wolfgang Schneider |
Исполнительный креативный директор | Lukas Liske |
Исполнительный креативный директор | Daniel Schweinzer |
Креативный директор группы | Tobias Grimm |
Креативный директор группы | Mirko Stolz |
Копирайтер | Lukas Liske |
Art Director | Daniel Schweinzer |
Руководитель ТВ | Steffen Gentis |
Продюсер исполнительного агентства | Silke Rochow |
Setting | Stefanie Uebelhoer |
Продакшн Студия | Film Deluxe Berlin |
Director | Meeto c |
Director | o Film Deluxe |
Producer | Katharina Strauss |
Producer | Juergen Krause |
Director of Photography | Christian Huck |
Post-Production Company | Film Deluxe Berlin |
Post-Producer | Katharina Strauss |
Компания, которая занимается визуальными эффектами | Film Deluxe Berlin |
Animation Company | Film Deluxe, Berlin |
Editing Facility | CHIMNEY Deutschland Berlin |
Редактор | Matthias Graatz |
Звуковой дизайн компании | Not a Machine Berlin |
Music Production Company | Not a Machine Berlin |
Композитор | Nikolaus Grunert |