| Заголовок | smart electric drive Carsino |
| Агентство | BBDO Group Germany |
| Кампания | smart electric drive Carsino |
| Рекламодатель | Daimler AG |
| Бренд | Smart |
| Дата первой трансляции/Публикации | 2017 / 9 |
| Бизнес сектор | Легковые автомобили |
| История | In 2017 Smart electrified its whole range. But people were still sceptical about electric cars. To win them over, the brand created a social media campaign that encouraged people from all over Europe to literally scrap their old rides in order to win an electric Smart. See our contenders as they watch their cars being crushed into dice, and then play with them at the big Carsino event, broadcast live on social media. Victory for some, a crushing defeat for others. To convince people to switch over to electric cars, this fun stunt encouraged willing participants to have their old-school cars crushed into cubes. These were then used as dice at a "Carsino" event, during which they could win an electric Smart replacement. The game was seen across social media. |
| Тип медиа | Веб-фильм |
| Длина | |
| Исполнительный креативный директор | Michael Schachtner |
| Креативный директор | Daniel Haschtmann |
| Креативный директор | Nicolas Linde |
| Арт-директор | Felix Boeck |
| Копирайтер | Marc Bieri |
| Арт-директор | Melanie Specht |
| Копирайтер | Melanie Specht |
| Копирайтер | Gunther Osburg |
| Главный креативный директор | Wolfgang Schneider |
| Креативный управляющий директор | Mirko Stolz |
| Креативный управляющий директор | Tobias Grimm |
| Managing Director | Jens Fauth |
| Group Account Director | Barbara Brunner |
| Специалист по работе с заказчиками | Wilma Faget |
| Специалист по работе с заказчиками | Natalie Volles |
| Специалист по работе с заказчиками | Pauline Harich |
| Event Agency | BBDO Live |
| Account Director Event | Daniela Haake |
| Account Manager Event | Kirsten Gehm |
| Chief Production Officer | Steffen Gentis |
| Producer | David Muellenborn |
| Photographer | Boy Behnke |
| Composer | Gabriel Chwojinik |
| Audio Production House | Sprachlabor Audioproduktionen GmbH |
| Audio Production House | Studio Funk GmbH & Co. KG |
| Звукооператор | Michael Haecker |
| Звукооператор | Tim Stephan |
| Director | Felix Marggraff |
| Director | Facundo Scalerandi |
| Оператор-постановщик | Jakob Beurle |
| Image Engineer | Rene Meixelsberger |
| Camera Operator | Ulrike Stiegfanz |
| Camera Operator | Sebastian Seibert |
| Camera Operator | Heinz Staubitz |
| Camera Operator | Andreas Hampp |
| Camera Operator | Silvia Hoffmann |
| Editor | Juhn Kim |
| Editor | Christian Esquerre |
| Editor | Daniel Scheuch |
| Editor | Daniel Brogwart |
| Animation | Till Markull |
| Гример | Karsten Cismowski |
| Гример | Jens Schneider |
| Styling | Antje Gohkle |
| Architecture | e.w.enture GmbH |
| Setting | Anja Zobel |
| Light/ Sound | MDS PAtec Veranstaltungstechnik GmbH |
| Media Agency | Mediacom |
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