| Заголовок | The Next Rembrandt |
| Агентство | J. Walter Thompson Amsterdam |
| Кампания | The Next Rembrandt |
| Рекламодатель | ING Group |
| Бренд | ING Bank |
| Дата первой трансляции/Публикации | 2016 / 4 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| История | How can a bank make the world stop and take notice of its innovative approach? If it’s ING, it capitalises on its sponsorship of Dutch arts and culture and teams up with technology experts to unveil a new “Rembrandt” painting – 347 years after the artist’s death. Using a series of algorithms derived from Rembrandt’s original works, the bank produced a 3D printed masterpiece in the style of the famed Dutch artist. An online film, accompanied by a 20-minute documentary, launched a global conversation around the fading boundaries between technology and humanity. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Больше информации | www.nextrembrandt.com |
| Продакшн Студия | New Amsterdam Film Company |
| ECD / Concept | Bas Korsten |
| Концепция | Robert Nelk |
| Концепция | Mark Peeters |
| Creative ARt | Güney Soykan |
| Копирайтер | Bas Korsten |
| Копирайтер | Kasia Haupt Canning |
| Технический руководитель | Emanuel Flores |
| Дизайнер | Vinesh Gayadin |
| Директор цифрового формата | Jesse Houweling |
| Стратег | Agustín Soriano |
| Разработчик | Morris Franken |
| Разработчик | Ben Haanstra |
| 3D художник | Andre Ferwerda |
| Редактор | Tim Arnold |
| PR-менеджер | Jessica Hartley |
| Бренд-менеджер | Elisah Boektje |
| Screen Producer | Frederique van der Hoeven |
| Screen Producer | Mariska Fransen |
| Продюсер печати | Chariva Geurts |
| Animations | Kreukvrij |
| Special Advisor | Jeroen van der Most |
| Директор | Juliette Stevens |
| Исполнительный продюсер | Sander Verdonk |
| DIRECTOR SMALL AND MIDMARKET BUSINESS | Ron Augustus |
| MICROSOFT AZURE LEAD | Erik-Jan van Vuuren |
| PRODUCT MARKETING MANAGER | Niels Lohuis |
| CORPORATE COMMUNCIATION MANAGER | Yvette Lansbergen |
| Marcom Manager | Eva de Vries |
| Solution Architect | Ruben Pool |
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