| Заголовок | Pinball Park B (film) |
| Агентство | Ogilvy Paris |
| Кампания | Pinball Park |
| Рекламодатель | Ford Motor Company |
| Бренд | Ford |
| Posted | Ноябрь 2012 |
| Бизнес сектор | Автотранспорт |
| История | The French see Ford as a quiet brand has nothing interesting to offer. We wanted to prove them wrong and show the more unexpected side of Ford by showcasing its remarkable Active Park Assist technology. So we installed a 3-floor high pinball machine over a free parking space programmed to react as pinball bumpers. Hidden cameras then captured some of the worst examples of parking in the world. The worst driver then got a chance to try a Ford equipped with Active Park Assist. YouTube views have so far exceeded 1million. |
| Тип медиа | Анализ ситуации |
| Копирайтер | Benjamin Dessagne |
| Арт-директор | stephane santana |
| Продакшн Студия | Moonwalk |
| Продюсер агентства | Antoine Bagot |
| Продюсер агентства | Evelyne Callot |
| Графический дизайнер | Kevin O'Connor |
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