| Заголовок | Printworks |
| Агентство | Family Type |
| Кампания | Printworks |
| Рекламодатель | Broadwick Live |
| Бренд | Broadwick Live |
| Posted | Июль 2020 |
| Бизнес сектор | События/Управление торговыми выставками |
| философия | An augmented reality campaign for Printworks London to promote their season of events. 3D typography that built upon the cultural venue's original identity by Only Studio and heritage as Europe's largest printing factory was applied to giant billboards installed across London and other English cities, press advertisements, posters and online graphics. When viewed through the phone camera using a custom built app, users were able to experience the 3D typographic animations come to life in immersive augmented reality where they could move through the artwork, record photos or videos and share these online. |
| Тип медиа | Цифровая установка |
| Длина | |
| Продакшн Студия | Family Type |
| Проектная фирма | OMSE |
| Проектная фирма | Family Type |
| Креативный директор | Briton Smith |
| Креативный директор | Jack Walmsley |
| Цифровой дизайн | Ben Chan |
| Digital studio | Twomuch Studio |
| Дизайнер | Ross Aitken |
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