Jenny Glover
Chief Creative Officer at Zulu Alpha Kilo
Canada
ЗаголовокLeague of legislators 2
Агентство
Кампания League of legislators
Рекламодатель Brady
Бренд Brady
Дата первой трансляции/Публикации 2019 / 9
Бизнес сектор Государственное образование
Слоган The game that ends gun violence
История League of Legislators is available to play here. Brady, America’s oldest gun violence prevention organization, launched “League of Legislators: The game to end gun violence,” a tongue-in-cheek nod to what is actually at the root of America’s gun violence epidemic. In response to disproven narratives about the roots of gun violence in America, “League of Legislators,” which was developed by Juniper Park\TBWA, proposes that if violent video games can cause gun violence, then a video game can also end gun violence. In the game, players act as U.S. representatives who must avoid lobbyists and bribes from the gun lobby. If they make it to the Capitol to sign gun legislation, they receive a message: “Congratulations! You did your job. Now send this game to a member of Congress and tell them to do theirs.”
Тип медиа Азартные игры
Ассоциированный креативный директор
Ассоциированный креативный директор
Исполнительный креативный директор

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