Tony Waissmann

Tony Waissmann

Chief Creative Officer at Republica Havas
Miami, United Kingdom

Обо мне

BIO.

Tony Waissmann. Advertising / Industrial Designer / Innovation Besides working and loving this profession for more than 22 years, I am also an Industrial Designer. I studied this career because I really like cars and when I was a kid, I wanted to design them, although it wasn't a usual activity here in my country. As a child, I also took theatre classes for a long time and that has made a great contribution to my profession, as I feel very comfortable choosing and coaching actors, which is key to working, especially in some media. I was on that side, so I understand both worlds.

In 2001 I founded a creative school called Underground, which was one of the most recognized creative schools in Latin America with branches in Argentina, Uruguay, Colombia, Peru and Mexico. I directed this school for 18 years until I decided to close it in order to focus 100% on the development of my career. I also created a car magazine called MOVIL, which I had for three years, where I wrote about cars and sensations. What happens to us with their smells, textures, materials, seams, etc., but above all, what happens to us when we are exposed to different car designs, models and brands.

I worked in more than 12 agencies along my career. Some of them were Agulla & Baccetti Lowe, Pragma, FIRE DDB, Euro RSCG (CD), FCB (ECD), GTB (ECD) , Geometry Global Argentina (CCO), and now I’m the Latam CCO at HOY by Havas.

Luckily, I had the honor of being recognized for my work in many opportunities, Cannes, Clio, New York Festival. London International Award, El Sol, El Ojo de Iberoamérica, Gramado, Wave festival, Fiap, Círculo de Creativos Argentinos, etc with 6 Grand Prix in total.

I believe in “doing” and my most important skill is making things happen. I believe in the team much more than in individuals and I believe in agencies that never wait for a brief to start working. Proactivity is a central part of my work. I feel that one is more talented surrounded by talent and that's what I always try to have in my team. Talent and diversity.

In 2019 I was chosen as one of the 10 best creative directors in Latin America and one of the 3 best creative directors in Argentina.

My three passions are Advertising, Cars and Dogs.

Опыт в секторе

Моя работа

SEE ALL WORK
48 SOFA

SOFA

БРЕНД:
KFC
АГЕНТСТВО:
Republica Havas
1482 Closets of freedom

Closets of freedom

БРЕНД:
UNFPA
АГЕНТСТВО:
HOY by Havas
999 oBko

oBko

БРЕНД:
ALMA
АГЕНТСТВО:
Republica Havas
4117 Belt

Belt

БРЕНД:
Amigos for Kids
АГЕНТСТВО:
Republica Havas
1110 Cigarrette

Cigarrette

БРЕНД:
Amigos for Kids
АГЕНТСТВО:
Republica Havas
917 Roller

Roller

БРЕНД:
Amigos for Kids
АГЕНТСТВО:
Republica Havas
1052 Shoe

Shoe

БРЕНД:
Amigos for Kids
АГЕНТСТВО:
Republica Havas

Должности

Chief Creative Officer
Miami, United States
April 2022 - В настоящее время здесь (1 год 11 месяцев)
65 SARAH

SARAH

БРЕНД:
AMNESTY INTERNATIONAL PERU
АГЕНТСТВО:
Republica Havas
91 MARY 1

MARY 1

БРЕНД:
AMNESTY INTERNATIONAL PERU
АГЕНТСТВО:
Republica Havas
63 MARY 2

MARY 2

БРЕНД:
AMNESTY INTERNATIONAL PERU
АГЕНТСТВО:
Republica Havas
642 HIPPIE

HIPPIE

БРЕНД:
BANZA
АГЕНТСТВО:
Republica Havas
475 FIREWOMAN

FIREWOMAN

БРЕНД:
BANZA
АГЕНТСТВО:
Republica Havas
606 GRANDMA

GRANDMA

БРЕНД:
BANZA
АГЕНТСТВО:
Republica Havas
Creative Director
Buenos Aires, Argentina
2020 (1 год)
1482 Closets of freedom

Closets of freedom

БРЕНД:
UNFPA
АГЕНТСТВО:
HOY by Havas
820 Ebony

Ebony

БРЕНД:
Erotique Pink
АГЕНТСТВО:
HOY by Havas
691 Lesbians

Lesbians

БРЕНД:
Erotique Pink
АГЕНТСТВО:
HOY by Havas
1219 Trans

Trans

БРЕНД:
Erotique Pink
АГЕНТСТВО:
HOY by Havas
715 Colombiana

Colombiana

БРЕНД:
Erotique Pink
АГЕНТСТВО:
HOY by Havas
4659 Turn Off Your Brand

Turn Off Your Brand

БРЕНД:
Earth Hour
АГЕНТСТВО:
HOY by Havas
348 JACKET-ON

JACKET-ON

БРЕНД:
Flybondi
АГЕНТСТВО:
HOY by Havas
1181 JACKET-ON

JACKET-ON

БРЕНД:
Flybondi
АГЕНТСТВО:
HOY by Havas
487 Fur Coat

Fur Coat

БРЕНД:
JVC
АГЕНТСТВО:
HOY by Havas
1172 Airplane

Airplane

БРЕНД:
JVC
АГЕНТСТВО:
HOY by Havas
481 Shoeshine

Shoeshine

БРЕНД:
JVC
АГЕНТСТВО:
HOY by Havas
406 Circus

Circus

БРЕНД:
JVC
АГЕНТСТВО:
HOY by Havas
1294 Shoe Shine

Shoe Shine

БРЕНД:
JVC
АГЕНТСТВО:
HOY by Havas
1092 Fur Coat

Fur Coat

БРЕНД:
JVC
АГЕНТСТВО:
HOY by Havas
1107 Circus

Circus

БРЕНД:
JVC
АГЕНТСТВО:
HOY by Havas
Executive Creative Director
Sao Paulo, Brazil
2015 - 2017 (2 года)
There I've worked exclusively for Ford. One of the clients that I enjoyed the most. Great people and professionals with whom the daily work was very pleasant.
31865 Scuba Diver

Scuba Diver

БРЕНД:
Ford
АГЕНТСТВО:
GTB
Executive Creative Director
Buenos Aires, Argentina
2010 - 2015 (5 лет)
In this agency I worked for many brands and have won numerous clients. It was very interesting to work with large, medium and small brands and to be able to think for each problem of each of them trying to help and solve the problems. Some of those brands were Nivea- Jeep- Bimbo- Chrysler-Ram- Miller-Oreo-Chips Ahoy-Gum-Arcor, etc.
6645 TREE BOOK TREE

TREE BOOK TREE

БРЕНД:
Pequeño Editor
АГЕНТСТВО:
FCB&FiRE
10840 Tree Book Tree

Tree Book Tree

БРЕНД:
Pequeño Editor
АГЕНТСТВО:
FCB&FiRE
3528 Waiting room

Waiting room

БРЕНД:
Piero mattresses
АГЕНТСТВО:
FCB&FiRE
3859 Office

Office

БРЕНД:
Piero mattresses
АГЕНТСТВО:
FCB&FiRE
12773 The Landscape Song

The Landscape Song

БРЕНД:
Jeep
АГЕНТСТВО:
FCB&FiRE
Regional Chief Creative Officer
TODAY
Buenos Aires, Argentina
2575 Crypto Frequency

Crypto Frequency

БРЕНД:
Sesocio
АГЕНТСТВО:
TODAY
7258 Tentate or Testeate

Tentate or Testeate

БРЕНД:
ATMA
АГЕНТСТВО:
TODAY
Chief Creative Director
Buenos Aires, Argentina
1951 DRUMS

DRUMS

БРЕНД:
KFC
АГЕНТСТВО:
Geometry Argentina
1709 BALLOONS CASE (making-of)

BALLOONS CASE (making-of)

БРЕНД:
KFC
АГЕНТСТВО:
Geometry Argentina
1757 NOISY CHICKEN (Making-Of)

NOISY CHICKEN (Making-Of)

БРЕНД:
KFC
АГЕНТСТВО:
Geometry Argentina
1371 NOISY CHICKEN

NOISY CHICKEN

БРЕНД:
KFC
АГЕНТСТВО:
Geometry Argentina
6807 F de Familia

F de Familia

БРЕНД:
KFC
АГЕНТСТВО:
Geometry Argentina
3752 Rocket

Rocket

БРЕНД:
D-Box
АГЕНТСТВО:
Geometry Argentina
3444 Robot

Robot

БРЕНД:
Cinemark
АГЕНТСТВО:
Geometry Argentina
4903 Tea

Tea

БРЕНД:
Volkswagen Trucks
АГЕНТСТВО:
Geometry Argentina
4668 Wheat

Wheat

БРЕНД:
Volkswagen Trucks
АГЕНТСТВО:
Geometry Argentina
6139 Corn

Corn

БРЕНД:
Volkswagen Trucks
АГЕНТСТВО:
Geometry Argentina
2279 Soya

Soya

БРЕНД:
Volkswagen Trucks
АГЕНТСТВО:
Geometry Argentina
2445 Sleepy Man

Sleepy Man

БРЕНД:
Cafe Registrado
АГЕНТСТВО:
Geometry Argentina

Other professional activities

PHNX Tribute 2020

Awards Jury Member

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