| Заголовок | Richie McCaw in The Game Starts Here |
| Агентство | R/GA |
| Кампания | The Game Starts Here |
| Рекламодатель | Beats Electronics LLC. |
| Бренд | Beats By Dre |
| Дата первой трансляции/Публикации | 2015 / 9 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника |
| История | The game begins far away from the glare of stadium lights. It starts in the nation that shapes you. On the fields where you hone your skill. In the gyms where you strengthen your body. And in the locker room where you ready your mind for battle. In this game, the ones who handle the expectation and pressure of their nation will be the ones who triumph. The game starts here. Watch Richie McCaw in In 'We Belong Here' as he draws strength from his homeland and prepares to write the final chapter of his legacy. The film features a never heard before Haka written exclusively for Beats By Dre by Kapa Haka leader and Haka composer Inia Maxwell. Featuring Beats Studio Wireless and Powerbeats2 Wireless. Click to explore the stories behind #TheGameStartsHere: http://beats.is/TheGameStartsHere Shop Beats by Dre Powerbeats2 Wireless and Studio Wireless here: http://beats.is/BeatsxNZ |
| Тип медиа | Веб-фильм |
| Длина | |
| Актер / Знаменитость | Richie McCaw |
| Продакшн Студия | RESET Content |
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