All Brands - "Every Bottle Counts"

Publicis International Oy

Publicis International Oy Helsinki, Finland

Премии

8854

Это объявление является частью "ACT Responsible Collection"

Бренд: All Brands
Страна: Finland

Рекламодатель: Coca-Cola Company

Заголовок	Every Bottle Counts
Агентство	Publicis International Oy
Кампания	Every Bottle Counts
Рекламодатель	Coca-Cola Company
Бренд	All Brands
Posted	Январь 2008
Продукт	New Bottles
Бизнес сектор	Безалкогольные напитки
Слоган	Every Bottle Counts
История	Using the new bottles as the hero of the spot, a two man Coca-Cola Bottle Orchestra was put together, to showcase the importance of every single bottle. In the story our Coca-Cola Bottle Orchestra begin playing the opening note of Supertramps hit song, Give a little Bit, in a scenic city centre street in Helsinki using each bottle to blow a different note. As a crowd quickly gathers to watch the excitement, one of our heroes accidentally knock over one of his bottle he is playing, stopping the song before he can blow the most important note. Seeing what has happened a pretty young girl hands our hero her bottle, which he then uses to blow the final note before the song swells, and the crowd which has now become large enough to fill the entire street dances and signs along with great exuberance.
Проблема	In January 2008 all major bottlers in Finland, in accordance with Finnish environmental authorities, were responsible to switch from a refillable bottle to recyclable bottle. Subsequently, when Coca-Cola Finland decided to be the first company out of the gates, with an integrated marketing campaign to launch the new recyclable bottle, all parties involved knew immediately that something totally original had to be created.
Тип медиа	Телевидение
Длина	30 seconds
Рынок	Finland
Музыкальная компания / Композитор	Vapor Music Group
Исполнительный креативный директор	Anthony Wolch
Делопроизводитель	Heikki Veijola
Директор рабочей группы клиента	Carita Valve
Музыка	Joey Serlin
Арт-директор	Marcus Merkl
Директор	Jalmari Helander
Продюсер Продакшн Студии	Hannu Kalliolahti
Послепроизводственный этап	Generator Post
Продакшн Студия	Woodpecker Film Oy