Leo Rayman

Leo was promoted to Grey London's CEO in June 2016. His appointment caps an impressive rise at the agency for the renowned strategist, who joined from adam&eveDDB as Head of Planning in 2013 before being promoted to Chief Strategy Officer two years later.Prior to the merger between the two agencies, Leo was Head of Planning at Adam & Eve, responsible for strategy on Foster’s, YouTube, Phones4U, John Lewis and Lastminute.com.Before joining Adam & Eve, Leo ran the Volkswagen business across digital, advertising and retail at DDB. While at DDB, Leo also founded a highly successful social media division.Leo has wide integrated marketing experience, having launched a strategic planning function across Europe for Weber Shandwick, the world’s leading PR network. He also spent five years at brand and CRM consultancy, Zalpha, part of the WWAV Rapp Collins Group.Leo is also chairman of the IPA Strategy Group, tasked with improving the quality of business and brand advice given by UK agencies. 

I set the direction for Grey's Regional strategy team and create the momentum to get there. My focus is on winning big and interesting global and local pitches, defining Grey's own strategy in the region, looking after significant client accounts and developing new strategy products to ensure we make culturally-impactful work, fit for the connected age.

My role was to completely turnaround a previously solid but uninspiring strategy department. Through coaching, recruitment and the creation of a powerful provocative Strategic Planning culture throughout the business we achieved this goal - being recognised as IPA and EuroEffie Agency of the Year in 2014 and 2015.

adam & eve, a young creative communications agency. http://www.adamandevelondon.com

Founded a Strategic Planning function across EMEA to bring insight, rigour and brand-based thinking to Consumer, Tech and Healthcare PR.
8 years later the function still thrives within Weber Shandwick.

Ran the strategy for the entire Volkswagen account at DDB London and Tribal DDB. That meant digital marketing and advertising, the website, the dealer network marketing, national and international TV advertising - and social media. One of the most integrated roles in London.