| Заголовок | Find Your Beautiful, Inside and Out |
| Агентство | BBDO New York |
| Кампания | Find Your Beautiful, Inside and Out |
| Рекламодатель | Macy's, Inc. |
| Бренд | Macy's |
| Дата первой трансляции/Публикации | 2018 / 4 |
| Бизнес сектор | Одежда, мода и обувь |
| философия | Macy’s has launched a new online campaign that showcases how inner and outer beauty can align to create a feeling of empowerment and confidence. The “Deeper Beauty” campaign, is a celebration of every woman, everywhere. It is led with a :60 anthem spot featuring an original poem written by Pavana Reddy. The spot ends with the theme of the campaign, “Find your beautiful, inside and out.” Also included is a five-part longer form interview series hosted by writer Heben Nigatu. The video sequence follows the stories and deeper meaning of beauty of five different inspirational women, including an acclaimed chef, designer, artist and entrepreneur, software developer and film director. Each speaks candidly on their routines and what role beauty plays in their lives. The campaign, created by BBDO New York, debuted on Macy’s YouTube page and social channels this week. |
| Тип медиа | Телевидение |
| Длина | |
| Арт-директор | Sho Matsuzaki |
| Исполнительный креативный директор | Danilo Boer |
| Исполнительный креативный директор | Marcos Kotlhar |
| Главный креативный директор | David Lubars |
| Главный креативный директор | Greg Hahn |
| Исполнительный продюсер | James Young |
| Account Manager | Justin Perrelli |
| Content Manager | Lucy Bennett |
| Designer | Michele Angelo |
| Planning Director | Yin Chung |
| Director | Corey Cirillo |
| Ассистент исполнительного руководителя по учетной записи | Maddy Bell |
| Менеджер по делам бизнеса | Heather Weissman |
| Music Producer | Julia Millson |
| Communications Planner | Julie Naidu |
| Production Services Director | Jessica Nugent |
| Менеджер проекта | Noreen Masih |
| Production Company | BBDO Studios |
| Executive Producer | Traci Carlson |
| Executive Producer | Richard Peete |
| Director | Eli Born |
| Director | Lizzy Sanford |
| DOP | Eli Born |
| Руководитель производства | Michael Gentile |
| Line Producer | William Crouse |
| Редакционная компания | BBDO Studios |
| Editor | Ed Yonaitis |
| Редактор | Ryan Dickie |
| Edit Assistant | Carlos Perez |
| Edit Assistant | Jasmine McCullough |
| Producer | Tyler Byrne |
| Colour Producer | James Reyes |
| Colour Producer | Jay Tilin |
| Colour Company | Goldcrest Films |
| Audio Post Production | Fall on Your Sword |
| Sound Mix | Tommy Stang |
| Colourist | Nat Jencks |
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