| Заголовок | Remarkable Shot |
| Агентство | BBDO New York |
| Кампания | Remarkable Shot |
| Рекламодатель | Macy's, Inc. |
| Бренд | Macy's |
| Дата первой трансляции/Публикации | 2018 |
| Бизнес сектор | Одежда, мода и обувь |
| философия | Macy’s created an Instagram brand experience that allowed all of its followers to take part in the unattainable world of fashion by turning their screen grabbing habit into a fashion skill. We organized a shoot with four different sets, a glam team and two models. The only thing missing was a photographer. That’s where the viewers came in. The brand filmed the models posing on set and posted the videos on Instagram stories. The viewers could then use the screen capture tool on their phones to become photographers and take the most remarkable shot. With around 11,500 “photographers,” we took the six winning shots and featured them as a social campaign along with the handles of the ones who captured them. Macy’s engaged everyday people and gave them a permanent place in the most glamorous industry by turning them into fashion photographers for a day. |
| Тип медиа | Digital |
| Agency Planning Director | Yin Chung (Group Planning Director) |
| Agency Planning Director | Liz Simons |
| Международный главный креативный директор | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Исполнительный креативный директор | Danilo Boer |
| Исполнительный креативный директор | Marcos Kotlhar |
| Ассоциированный креативный директор | Gabrielle Attia |
| Арт-директор | Sho Matsuzaki |
| Арт-директор | Brian Kim |
| Agency Producer | Andrew Osborne |
| Agency Producer | Danielle Lukacs |
| Исполнительный продюсер | Michael Gentile |
| Producer | AJ Rowe |
| Линейный продюсер | Brendan McHugh |
| Director of Photography | Andrew Ellmaker |
| Editing Facility | BBDO Studios, New York |
| Редактор | Alex Lubars |
| Редакционный продюсер | Luke Butler |
| Director of Integrated Production | David Rolfe |
| Account Team | Corey Cirillo |
| Account Team | Justin Perrelli |
| Account Team | Clare Driggs |
| Influencer Manager | Lucy Bennett |
Больше работы
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Camel. Desert
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Runner. Mountain
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Kayak. River
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It's Only Worth It
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Double Ranch
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Yesterdelivery
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- Horizon FCB Middle East
Dreamcaster (all libraries)
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- Michelob Ultra
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- FCB New York
Dreamcaster (aura)
- БРЕНД:
- Michelob Ultra
- АГЕНТСТВО:
- FCB New York