| Заголовок | SIDE:BIZ |
| Агентство | Publicis Italy |
| Кампания | BE A FOLLOWER |
| Рекламодатель | Diesel |
| Бренд | Diesel |
| Дата первой трансляции/Публикации | 2019 / 2 |
| Бизнес сектор | Одежда, мода и обувь |
| философия | IS DIESEL UNLEASHING SOCIAL MEDIA’S REAL INFLUENCERS? With an ironic flip, Diesel empowers the internet’s followers and fans with SIDE:BIZ As an extension of its new Spring 2019 campaign, BE A FOLLOWER, Diesel is now empowering social media’s followers with the benefits and rewards one might expect to be exclusive to influencers. And how exactly is Diesel doing this? With a smart new platform called SIDE:BIZ. SIDE:BIZ is an innovative approach to e-commerce that allows for any Diesel follower to open their very own Diesel digital shop. Under the program, anyone can become a Diesel Ambassador and earn rewards. SIDE:BIZ is Diesel’s way of celebrating the followers, putting them first, and unleashing their full social media potential by equipping them with the tools needed to live successfully on their own terms. It’s simple: no pressure, no contracts, no proof of influence needed. To start a SIDE:BIZ, you just need to go to diesel.com/baf/sidebiz; sign up; receive a unique e-commerce link; and then share it, post it, text it and email it to everyone you know. Every time someone shops through your unique link, you earn rewards. Depending on where you live, these rewards vary from discounts and free products, to one-of-a-kind experiences. SIDE:BIZ will be available in Europe from February 15, in North America from February 18, in Japan from February 22, and it will be launching in China in March. With SIDE:BIZ, and the entire Spring/Summer ‘19 campaign, Diesel doesn’t just aim to show the world that life is easier as a follower. It also lauds the fact that followers are the social users that matter the most. |
| Тип медиа | Digital |
| Рынок | United States, China, Japan |
| CEO Publicis Italia & Global CCO Publicis WW | Bruno Bertelli |
| CCO | Cristiana Boccassini |
| Креативный директор | Thiago Cruz |
| Creative Director | Mihnea Gheorghiu |
| Creative Supervisor | Costanza Rossi |
| Креативный директор цифрового формата | Sandra Bold |
| Creative Director and Head of Social Media | Marco Viganò |
| Ассоциированный креативный директор | Vinicius Dalvi |
| Ассоциированный креативный директор | Eddy Guimaraes |
| Копирайтер | James Andrews |
| Арт-директор | Cecilia Moro |
| Арт-директор | Alice Teruzzi |
| Копирайтер | Francesca Ferracini |
| Арт-директор | Alex Eftimie |
| Копирайтер | Anton M. Kuerschner |
| Client Service Director | Eleni Charakleia |
| Руководитель группы по работе с клиентом в цифровом формате | Ilaria Castiglioni |
| Account Director | Filippo D’Andrea |
| Стратегический планировщик | Monica Radulescu |
| Head of Social Client Services & Strategy | Stefano Perazzo |
| Менеджер социальных медиа | Doina Tatu |
| Менеджер социальных медиа | Filippo Festuccia |
| Creative development & photography | Toilet Paper |
| Продакшн Студия | Collateral - The Storytellers |
| Послепроизводственный этап | Martin&Rainone |
| Stylist | Marc Goehring |
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