| Заголовок | The (un)Clean Air Act |
| Агентство | McCann London |
| Кампания | The (un)Clean Air Act |
| Рекламодатель | British Lung Foundation |
| Бренд | British Lung Foundation |
| Дата первой трансляции/Публикации | 2018 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| философия | In the UK, air pollution has been declared a public health emergency. The British Lung Foundation wanted to highlight the issue and lobby government to improve air pollution regulations. We tackled it the way Banksy would. We fought pollution with pollution. By printing the current air pollution law in a transparent glue and placing these posters on the streets of London, pollution particles in the air clung to it, making its text legible and clearly demonstrating how ineffective and outdated that law has become. In one hit, it showed passers-by and MPs why a new law is desperately needed. |
| Тип медиа | Плакат |
| Главный креативный директор | Rob Doubal |
| Главный креативный директор | Laurence Thomson |
| Исполнительный креативный директор | Jamie Mietz |
| Исполнительный креативный директор | Sanjiv Mistry |
| Арт-директор | William Cottam |
| Копирайтер | James Crosby |
| Account Manager | Rohin Lalli |
| Director of Communications | Katya Escala |
| Head of New Business | Elizabeth Bernstein |
| Менеджер проекта | Paul Gillespie |
| Head of Art | Dan Howarth |
| Deputy Head of Art | Lisa Carrana |
| Designer | Matthew Thomas |
| Designer | Jonathan Harper |
| Designer | Nazima Motegheria |
| Chief Production Officer EMEA | Sergio Lopez |
| Lead Executive Producer | Sophie Chapman-Andrews |
| Исполнительный продюсер | Duncan Groves |
| Head of Studio | Ellis Faint |
| Продюсер печати | Liam White |
| Studio Imaging Director | john martin |
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