Заголовок | Without "but" |
Агентство | Publicis Middle East |
Кампания | Without "but" |
Рекламодатель | Maggi |
Бренд | Nestle |
Дата первой трансляции/Публикации | 2019 / 10 |
Бизнес сектор | Продукты питания |
История | Maggi launches the withoutbuts movement to encourage women to live a healthier life, without leaving any restraint, excuses or obstacles to block their way. A smart way to make the public aware that by simply giving up the word "but" one can access a healthy and balanced lifestyle. This moving and spectacular manifesto features 5 women, kickboxer, architect, yogi, visually impaired or widowed, who through their personal experiences, will free themselves from the weight of the word "but". A campaign relayed on social networks by a hashtag #noexcuses, 5 stories testimonials and recipes tips. |
Тип медиа | Веб-фильм |
Длина | |
Исполнительный креативный директор | Rana Najjar |
Креативный директор | Mohamed BARECHE |
Арт-директор | Salam Balbaaki |
Арт-директор | Ganesh Babu |
Копирайтер | Angelo Augustine |
Planning Director | Jala Fawaz |