Museum of Contemporary Art - "Museum of Contemporary Art"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canada

Премии

8893

Бренд: Museum of Contemporary Art
Страна: Canada

Рекламодатель: Museum of Contemporary Art

Заголовок	Museum of Contemporary Art
Агентство	Leo Burnett Toronto
Кампания	Museum of Contemporary Art
Рекламодатель	Museum of Contemporary Art
Бренд	Museum of Contemporary Art
Дата первой трансляции/Публикации	2019
Бизнес сектор	Музеи и памятники
философия	Contemporary art is often misunderstood and underappreciated. When tasked with getting people to attend the relaunch of the Museum of Contemporary Art (MOCA), we had to get them to see contemporary art, the museum and its opening differently. To drive visits opening weekend, we created a location-based campaign that challenged people to break routine and experience something different at MOCA, in tandem we rebranded the new museum. The campaign drove more than 11,000 visitors in the opening weekend and achieved 40% of MOCA’s yearly attendance numbers within the first 3 months.
Тип медиа	Упаковка, брендинг и дизайн
Длина	120 seconds
Главный креативный директор	Judy John
Creative Director	Lisa Greenberg
Creative Director	Steve Persico
Creative Director	Anthony Chelvanathan
Копирайтер	Steve Persico
Арт-директор	Anthony Chelvanathan
Design Director	Man Wai Wong
Design Director	Ryan Crouchman
Designer	Man Wai Wong
Designer	Jeff Watkins
Illustrator	Hanna Tapang
Developer	Karen Steinberg
Agency Production Director	Franca Piacente
Agency Producer	Tania Gaudio
Agency Producer	Sabrina DeLuca
Agency Producer	Alex Postans
Print Producer	Carly Price
Group Account Director	Allison Litzinger
Group Account Director	Allison Ballantyne
Делопроизводитель	Dorota Wierzbicki
Руководитель группы по связям с рекламодателями	Milly Benko
Руководитель группы по связям с рекламодателями	Wendy Richardson
Planner	Tahir Ahmad
Photographer	Mike Tjioe