| Заголовок | Bad Ideas |
| Агентство | Heads Propaganda |
| Кампания | Bad Ideas |
| Рекламодатель | CCR |
| Бренд | CCR |
| Дата первой трансляции/Публикации | 2019 / 3 |
| Бизнес сектор | Другие |
| философия | Latin American highway concession operator CCR teamed up with agency Heads and global creative studio LOBO to bring fresh color to this new driving safety PSA with light-hearted animations, casting “bad ideas” behind the wheel as mischievous monsters with their own unique personalities, directed by Alton. From driving drunk and multitasking with texts to declining using a seatbelt, risky business increases traffic accidents and puts the driver and those around them in danger. In addition to the spot, the LOBO’s character designs are being used in print and outdoor media, as well as starring in a campaign microsite where the user can send a Responsa card to a friend who drives responsibly–or a Bad Idea card, if that’s the case. |
| Тип медиа | Веб-фильм |
| Длина | |
| Исполнительный продюсер | Alberto Lopes |
| Исполнительный продюсер | Sergio Salles |
| Account Manager | Fernanda Germek |
| Account Manager | Márcia Guimarães |
| Producer | Eduardo Silva |
| Producer | Ricardo Vaz |
| Producer | Helena Jardim |
| Producer | Clara Morreli |
| Production Company | Lobo |
| Director | Alton |
| Concepts | Pedro Jones |
| Concepts | Wilson Panassi |
| Concepts | Fernanda Oliver |
| Concepts | Marcio Guerra |
| Concepts | Bogus |
| Concepts | Christo Silveira |
| Concepts | Julia Goes |
| Animatic | Fernand Oliver |
| Animatic | Antonio Soares |
| Арт-директор | Christo Silveira |
| Арт-директор | Alton |
| Арт-директор | Henrique Lobato |
| Storyboard | Raoni |
| Storyboard | Pedro Jones |
| CG Director | Danilo Enoqui |
| 3D Modeling | Rayza Alvarez |
| 3D Modeling | Jean Oliveira |
| 3D Modeling | Mauricio Sampaio |
| 3D Modeling | Felipe Bassi |
| 3D Modeling | Victor Hugo Souza |
| Colorscript | Bruno Gondim Luna |
| Look Dev | Gabriel Razio |
| Look Dev | Milton Dias |
| Look Dev | Bruno Saber |
| Look Dev | Peretto |
| Look Dev | Victor Hugo Souza |
| Look Dev | Gabriel D'orazio |
| Fur / Yeti | Sérgio Filho |
| Textures | Naiara Lima |
| 3D Render | Luiz Benassi |
| 3D Render | Rafael Braga |
| 3D Render | Igor Colaiacovo |
| Состав | Diogo Girondi |
| Color Artist | Luciano Giumaraes |
| 3D Animation Producer | Leo Candaval |
| 3D Animation Supervisor | Marcio Nicolosi |
| 3D Animation | Fernando Donizetti |
| 3D Animation | Michel Denis |
| 3D Animation | Jonathan Bento |
| 3D Animation | Jorge Zagatto |
| 3D Animation | Ze Alexandre |
| 3D Animation | Jerome Saravas |
| 3D Animation | Vitor Poli |
| 3D Animation | Guilherme Paiva |
| 3D Animation | Jonathan Edwards |
| Матовая покраска | Sergio Faria |
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