Ryan Paikin
Редактор at OneOverOne
Johannesburg, South Africa
ЗаголовокAMG Growls
Агентство
Кампания AMG Growls
Рекламодатель Mercedes-Benz
Бренд AMG
PostedАвгуст 2018
Бизнес сектор Легковые автомобили
История Entry Summary;Almost every road user in South Africa has experienced a cop looking for a bribe.;We recreated this familiar scene but with an AMG at the heart of the story and an;unexpected twist.;Brief Explanation;The (unbranded) piece of content sees a South African traffic officer approach the driver of the Mercedes-AMG. At first it seems like the officer might ask for a bribe (filmed in such a way so as to look like an organic piece of content, as well as bribery being common in South Africa), but instead, the officer walks around the car admiring it. He then asks the driver to rev the car so he can hear “the beautiful sound”, before attempting to mimic the AMG’s distinctive growl. The cop and driver share a laugh.
Тип медиа Социальные медиа
Длина
Больше информации https://www.lovethework.com/entries/484166
Управление аккаунтом
Арт-директор
Управление торговой маркой
Главный креативный директор
Кинематография
Кинематография
Редактор
Исполнительный креативный директор
Продакшн Студия
Стратег
Копирайтер
Chief Creative Officer Mike Schalit
Executive Creative Director Brad Reilly
Art Director, Director, Cinematographer Steven Tyler
Copywriter, Director, Cinematographer Kyle Jacobson
Strategic Planner Michael Blunden
Client Director Ryan Livie
Editor Ryan Paikin
Producer Vuyi Seme
Entrant Company NET#WORK BBDO
Idea Creation NET#WORK BBDO
Production NET#WORK BBDO
PR BYDESIGN COMMUNICATIONS
Media Placement BYDESIGN COMMUNICATIONS

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