|Заголовок||The Wake-up call from Hamar|
|Кампания||The Wake-up call from Hamar|
|Бренд||The National Lottery|
|Бизнес сектор||СМИ, издательство и производство|
|История||Norwegians loves Lotteries, and if they win, they get a phone call from Hamar.But the thrilling sensation of waiting for a phone call from Hamar is hard to describe to those who have never bought a ticket, or forgotten how it feels. So we gave everyone a try.With «the wake up call from Hamar» 12% of Norways population ended up scheduling a wake-up call from the famous Hamar phone, every morning for five days, with the chance to wake up to a million kroner.By taking our tradition for calling people, and making it into a wake-up service, we demonstrated what our lotteries are about, and made the brand experience directly accessible for everyone.Playing well with our slogan: Give your dream a shot.|
|Проблема||The Wake Up Call from Hamar - a wake-up call from the famous Hamar phone, every morning for five days, with the chance to wake up to a million kroner.|
|Тип медиа||Анализ ситуации|
|Арт-директор||Lars Kristian Harveg|
|Руководитель группы по связям с рекламодателями||Lars Mitlid|
|Специалист по работе с заказчиками||Cecilie Thue|
|Продюсер цифрового формата||Cecilie Fasbender|
|Цифровой дизайн||Thomas Fuglem|
|After Effects||Kyril Dementiev|
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