Заголовок | First Day Friends |
Агентство | BBDO San Francisco |
Кампания | First Day Friends |
Рекламодатель | Cesar |
Бренд | Cesar Dog Food |
Дата первой трансляции/Публикации | 2018 / 10 |
Бизнес сектор | Корм для животных, продукты по уходу и услуги для домашних животных |
философия | The CESAR® dog food brand debuted its “First Day Friends” campaign created by BBDO San Francisco, showcasing the power of pets to reduce stress. This film directed by Daniel and Katina Mercadante--aka the Mercadantes--shows a lad feeling uneasy about having to go to a new school. Each year, more than 7 million kids change schools, which can be a harrowing, lonely experience. However, the boy’s social anxiety is relieved when he is unexpectedly joined by his dog on the first day of school, which helps him to connect with other kids. Man’s best friend paves the way for him to make new friends. |
Тип медиа | Телевидение |
Длина | |
Главный креативный директор | David Lubars |
Главный креативный директор | Matt Miller |
Ассоциированный креативный директор | Michael Cornell |
Ассоциированный креативный директор | Latasha Ewell |
Арт-директор | Katie Burleson |
Копирайтер | Alisha Pagano |
Head of Integrated Production | Lou Doherty |
Директор стратегической группы | Meredith Krull |
Editor | Dalan McNabola |
Production | Park Pictures |
Directors | The Mercadantes |
Color | Company3 |
Colorist | Sophie Borup |
Audio | One Union Recording Studios |
Sound Designer | Joaby Deal |
Music | Marmoset |