Заголовок | Tiger Royalty |
Агентство | Happiness Brussels, an FCB Alliance |
Кампания | Tiger royalty |
Рекламодатель | Panthera |
Бренд | Panthera |
Posted | Декабрь 2015 |
Бизнес сектор | Права животных / Безопасность /Прием |
История | Panthera, the global wild cat conservation organization, and Happiness, a communications agency based in Brussels, have debuted "Tiger Royalty," an innovative cause marketing program that enables brands to support wild tiger conservation through the sale of their tiger-inspired products. Happiness conceived Tiger Royalty as an "artistic rights fee for tigers." The program is built on the notion that tigers--whose power and mystique inspire some of the world's best-known brands, and thousands of consumer products from diapers to sneakers to handbags--should benefit from the perpetual demand for items bearing their iconic image. |
Тип медиа | Телевидение и кино |
Длина | |
Strategic Director | Karen Corrigan |
CEO Happiness Saigon | Alan Cerutti |
Креативный директор | André Mota |
Chief Innovation | Kris Hoet |
Директор рабочей группы клиента | Pascal Kemajou |
Графический дизайнер | Anna Touvron |
Web Development | Bliss Interactive |
Редактор | Philippe Blondeau |
Film Production Company | Moxy |
Продюсер агентства | Bart Vande Maele |
Account Management Happiness Saigon | Livia Lancelot |
Account Management Happiness Saigon | Nejwa Jacobs |
Креативный директор | Pieter Claeys |
Креативный директор | Niek Eijsbouts |
Креативный директор | Philippe Fass |
Креативный директор | Geoffrey Hantson |