Fernando Barbella

Fernando Barbella

Executive Creative Director at FRASER
Berlin, Germany

Обо мне

Fernando Barbella, a multi-disciplined award-winning Creative Director, with digital DNA and many years of international experience in fully integrated communications in ??, ??, ??, ?? and ?? at JWT, DDB, BBDO, and Ogilvy, on local, regional and global projects on a diverse range of clients including the likes of Nike, Audi, KitKat, Twitter, Microsoft, Pepsi, Volkswagen, SEAT, Gatorade, Doritos, Dove, Coca-Cola, Bosch, Brahma Beer, and American Express.

He’s passionate about anything that can help to build a bridge and a bond between a brand and a user. With a deep knowledge of how technology can transform communications, but at the same time with the talent and humanity to harness this to ideas that move people, no matter the shape of those ideas.

His work has been recognized at the London International Awards, Eurobest, New York Festivals, The One Show, Effie Awards, Webby Awards, the FWAs, Yahoo! Big Idea Chair, Deutsche Welle Best of Blogs, and AdAge’s "Book of Tens”, among others.

He’s a member of Creative Social, the IADAS (International Academy of Digital Arts and Sciences), the FWAs, the Global Panel of MIT Technology Review, the Art Directors Club of Germany, and the Harvard Business Review Advisory Council. He gave lectures about creativity and digital media in the USA, Canada, Spain, Brazil, Argentina, Chile, Guatemala, Mexico, Panama, Paraguay, Venezuela, Ecuador, and Uruguay.

Языки
  • Английский - Pro
  • Испанский - Native
  • Португальский - Basic

Моя работа

SEE ALL WORK
28844 Crossy Road

Crossy Road

БРЕНД:
KitKat
АГЕНТСТВО:
J. Walter Thompson London
4826 Cats In The Dark app

Cats In The Dark app

БРЕНД:
Birra 08
АГЕНТСТВО:
DDB Madrid
6371 Start-Stop App 2

Start-Stop App 2

БРЕНД:
Audi
АГЕНТСТВО:
DDB Madrid
10680 Start-Stop App 1

Start-Stop App 1

БРЕНД:
Audi
АГЕНТСТВО:
DDB Madrid
7124 Start-Stop App (Tutorial)

Start-Stop App (Tutorial)

БРЕНД:
Audi
АГЕНТСТВО:
DDB Madrid
7746 Technology that Thrills

Technology that Thrills

БРЕНД:
Audi
АГЕНТСТВО:
DDB Barcelona
3908 Attention Test

Attention Test

БРЕНД:
Audi
АГЕНТСТВО:
DDB Madrid

Должности

Global Creative Director
London, United Kingdom
October 2014 - В настоящее время здесь (9 лет 6 месяцев)
Leading global integrated campaigns for Microsoft Lumia as well as helping the agency to leverage the opportunities of the digital landscape.
Clients:
• Nestle KitKat • Nestle Milkybar • Microsoft Lumia • Andrex • Kleenex • Bob The Builder • Thomas And Friends • Woodland Trust • Qatar Airways
4229 Pet Names

Pet Names

БРЕНД:
KitKat
АГЕНТСТВО:
J. Walter Thompson London
28844 Crossy Road

Crossy Road

БРЕНД:
KitKat
АГЕНТСТВО:
J. Walter Thompson London
Co Founder / Digital & Innovation Advisor
BAG (Spain)
June 2014 - December 2014 (6 месяцев)
Creative Director and Consultant
Freelance
December 2013 - May 2014 (5 месяцев)
Providing creative and media agencies with creative strategy, ideation and delivery of digital and integrated services/projects/campaigns. I've worked with LOLA (Lowe Latina), BBDO Spain, FCB Chile, UNITED VIRTUALITIES Argentina, ELECTRIC FACTORY Uruguay and BE READY Spain.
Clients:
• Seat Global • Danone • Argentina Tourism • Peugeot • Lay's • FNAC • H&M
Executive Creative Director
Madrid, Spain
June 2011 - December 2013 (2 года 6 месяцев)
Leading both local and global integrated campaigns for Audi as well as helping the agency to leverage the opportunities of the digital landscape with other clients.
Clients:
• Audi Spain • Audi AG • Volkswagen • Schibsted Media Group • Movistar • 08 Beer
4826 Cats In The Dark app

Cats In The Dark app

БРЕНД:
Birra 08
АГЕНТСТВО:
DDB Madrid
6371 Start-Stop App 2

Start-Stop App 2

БРЕНД:
Audi
АГЕНТСТВО:
DDB Madrid
10680 Start-Stop App 1

Start-Stop App 1

БРЕНД:
Audi
АГЕНТСТВО:
DDB Madrid
7124 Start-Stop App (Tutorial)

Start-Stop App (Tutorial)

БРЕНД:
Audi
АГЕНТСТВО:
DDB Madrid
3908 Attention Test

Attention Test

БРЕНД:
Audi
АГЕНТСТВО:
DDB Madrid
Experiential Creative Director
Buenos Aires, Argentina
January 2011 - May 2011 (4 месяца)
Clients:
• Nike Running • Nike Football • Nike Sportswear • Pepsi • Gatorade • Lay's • Doritos • Cheetos • 7up • Claro mobile • Mercedes-Benz • Head & Shoulders • Supervielle Bank • Paso de los Toros tonic water
8418 Shorty

Shorty

БРЕНД:
Doritos
АГЕНТСТВО:
BBDO Argentina
7975 Subtitles

Subtitles

БРЕНД:
Doritos
АГЕНТСТВО:
BBDO Argentina
8496 The Cat

The Cat

БРЕНД:
Doritos
АГЕНТСТВО:
BBDO Argentina
7261 Slow Guy

Slow Guy

БРЕНД:
Doritos
АГЕНТСТВО:
BBDO Argentina
7591 Cassette

Cassette

БРЕНД:
Doritos
АГЕНТСТВО:
BBDO Argentina
11531 Bring Slow Dancing Back

Bring Slow Dancing Back

БРЕНД:
Doritos
АГЕНТСТВО:
BBDO Argentina
7830 HoodyOn Moments

HoodyOn Moments

БРЕНД:
Nike
АГЕНТСТВО:
BBDO Argentina
Interactive Creative Director
Buenos Aires, Argentina
November 2007 - January 2011 (3 года 2 месяца)
Leading digital and phygital campaigns mostly for Nike, Pepsico Beverages and Pepsico Foods. The agency became the most awarded in the interactive arena for 3 years in a row.
Clients:
• Nike Running • Nike Football • Nike Sportswear • Pepsi • Gatorade • Lay's • Doritos • Cheetos • 7up • Claro mobile • Mercedes-Benz • Head & Shoulders • Supervielle Bank • Paso de los Toros tonic water
8418 Shorty

Shorty

БРЕНД:
Doritos
АГЕНТСТВО:
BBDO Argentina
7975 Subtitles

Subtitles

БРЕНД:
Doritos
АГЕНТСТВО:
BBDO Argentina
8496 The Cat

The Cat

БРЕНД:
Doritos
АГЕНТСТВО:
BBDO Argentina
7261 Slow Guy

Slow Guy

БРЕНД:
Doritos
АГЕНТСТВО:
BBDO Argentina
7591 Cassette

Cassette

БРЕНД:
Doritos
АГЕНТСТВО:
BBDO Argentina
11531 Bring Slow Dancing Back

Bring Slow Dancing Back

БРЕНД:
Doritos
АГЕНТСТВО:
BBDO Argentina
7830 HoodyOn Moments

HoodyOn Moments

БРЕНД:
Nike
АГЕНТСТВО:
BBDO Argentina
Creative Director
OgilvyInteractive
2000 - 2007 (7 лет)
Argentina & Chile
Leading teams and projects both in Argentina and Chile markets.
Clients:
• Coca-Cola • Motorola • Brahma Beer • Nestlé • Hellmann's • Kotex • Huggies
Executive Creative Director
Barcelona, Spain
7746 Technology that Thrills

Technology that Thrills

БРЕНД:
Audi
АГЕНТСТВО:
DDB Barcelona
4005 Passion Leaves Its Mark Again

Passion Leaves Its Mark Again

БРЕНД:
Audi
АГЕНТСТВО:
DDB Barcelona
3384 Visionary

Visionary

БРЕНД:
Audi
АГЕНТСТВО:
DDB Barcelona

Образование

Buenos Aires University

1993 - 1998 (5 лет)

Подобные таланты

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