| Заголовок | Chatbot (English) |
| Агентство | Grey London |
| Кампания | Chatbot |
| Рекламодатель | Carlsberg Group |
| Бренд | Tuborg |
| Дата первой трансляции/Публикации | 2018 / 4 |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| философия | Tuborg has created a Chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign. The Open Lives ChatBot helps people explore their own city through the eyes of another person, taking them to bars, gigs and hidden locations they might never have experienced. All powered by local Tuborg influencers and celebrities, and hosted on Facebook Messenger. It’s part of a new brand positioning “Open to more since 1880” – a celebration of Tuborg’s belief that the power of an open attitude and spirit adds value to all our lives, especially in a world where people can feel increasingly disconnected. The campaign is also launched with a 30 second film that celebrates the people we meet over a lifetime. It focuses on the value that can be gained from being open to meeting new people and embracing the experiences they bring you; from those who become our best friends, to ones we share a first kiss with and then those who take us to new places. With the campaign Tuborg hopes to re-define fun for a new generation of consumers, ultimately inspiring them to celebrate the life experiences they can gain while sharing a Tuborg with someone. It’s the first work from Grey London who won the global account in August 2017. The TVC will be rolled out in various key markets around the world, and the Chatbot launches first in Serbia in April, before being released globally. The brand campaign is also supported by bespoke social activity and a shopper marketing campaign. |
| Тип медиа | Digital |
| Длина | |
| Рынок | Serbia |
| Marketing Director | Branimir Bratanov |
| Marketing Director | Vsevold Nikolaev |
| Brand Manager | Ana Rodic |
| Digital Manager | Paola Palladino |
| Deputy EDC | Jimmy Blom |
| Creative | Oscar Muller |
| Creative | Sabine Stromsky |
| Digital Producer | Jose Galan |
| Digital Designer | Simon Kinslow |
| Digital Designer | Alex Klement |
| Account Director | Matt Booth |
| Emerging Technologies Director | Sam Gibbs |
| Head of Delivery Grey X | Leanne Esposito |
| Стратег цифрового формата | Stephen Pirrie |
| Стратег цифрового формата | Catherine McPherson |
| Group Business Director | Katja Giannella |
| Account Director | Sophie Gosper |
| Account Manager | Sarah Davies |
| Делопроизводитель | Gabrielle Manning |
| Менеджер проекта | Demir Ozancan |
| Digital Production Agency | Reply ai |
| Co-Founder | Clara Soto |
| Co-Founder | Erica Mannherz |
| Head of Business Development | Erica Mannherz |
| CEO and Co-Founder | Omar Pera |
| Bot Developer | Juan M. Molina |
| Менеджер проекта | Reed Rawhouser |
| Media Partner | Facebook Messenger |
| Agency Partner | Hans Christian Steffensen |
| Creative Agencies Partner | KJ Weir |
| Client Solutions Manager | Michelle Petersen |
Больше работы
СМОТРЕТЬ ВСЕChatbot (Serbian)
- БРЕНД:
- Tuborg
- АГЕНТСТВО:
- Grey London
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