Заголовок | Fate is a Fickle Mistress |
Агентство | Proximity Madrid |
Кампания | Fate is a fickle mistress |
Рекламодатель | Loterías Y Apuestas Del Estado |
Бренд | La Primitiva |
Дата первой трансляции/Публикации | 2018 / 5 |
Бизнес сектор | Лотерея и азартные игры |
Слоган | Fate is a fickle mistress |
История | The campaign revolves around two characters, “Mr Eldestino” (Mr Destiny), a capricious man with unusual desires, and his faithful secretary, a calm person who attends to him and caters to his demands. Together, they are responsible for “picking” the winner of each lottery draw according to his whims which, as you will see, are very amusing. |
Тип медиа | Веб-фильм |
Длина | |
Global Chief Creative Officer | Eva Santos |
Исполнительный креативный директор | Susana Pérez |
Креативный директор | David Vijil |
Творческий руководитель | Raul Somaza |
Копирайтер | Fernando Esteban |
Арт-директор | José Luis Diez |
Арт-директор | Antonio Jiménez |