Senior vice-president & national creative director
at
J. Walter Thompson India, Mumbai
Mumbai, India
| Заголовок | Retirement planning ke liye Mutual Funds Sahi hai |
| Агентство | Wunderman Thompson South Asia |
| Кампания | Cricketer |
| Рекламодатель | Association of Mutual Funds in India (AMFI) |
| Бренд | AMFI |
| Дата первой трансляции/Публикации | 2020 / 3 |
| Бизнес сектор | Банки, финансы, законодательство и страхование |
| философия | The new campaign of the Association of Mutual Funds in India (AMFI), conceptualised by Wunderman Thompson South Asia, features cricketers who continue to tell investors why ‘Mutual Funds Sahi Hai’. “Mutual Funds Sahi Hai” created waves when the campaign was launched in early 2017. The industry grew and added substantial number of retail investors since then. The campaign was gradually creating inroads into the consumers’ mindset and probed them to consider Mutual Funds as part of their investment portfolio. It has brought about behavioural changes and shifted the perception of Mutual Funds to Sahi Hai. Continuing on their journey to educate investors, the agency wanted to take Mutual Funds Sahi Hai to the next level and strengthen the values of consistency, stability and trust. Sachin Tendulkar and Mahindra Singh Dhoni are two cricketing legends that symbolise these values, thereby being able to bring in the required transformation, when it comes to investment in Mutual Funds. And strategically, lending an authoritative voice to the campaign. |
| Тип медиа | Digital |
| Длина | |
| Креативная команда | Senthil Kumar |
| Креативная команда | Tista Sen |
| Креативная команда | Hanoz Mogrelia |
| Креативная команда | Kashyap Joshi |
| Креативная команда | Rithwick Raghunath |
| Креативная команда | Vinay Gadekar |
| Креативная команда | Sujay Joshi |
| Управление аккаунтом | Kishore Tadepalli |
| Управление аккаунтом | Abhay Godbole |
| Управление аккаунтом | Nidhi Kapadia |
| Группа планирования | Shaziya Khan |
| Films | Asmit Chachad |
| Films | Avhil D’souza |
| Директор | Anwar Sayed |
| Продакшн Студия | 30ML Ideas |
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