SNCF - "Fireworks"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, France

Премии

28377

Бренд: SNCF
Страна: France

Рекламодатель: SNCF

Заголовок	Fireworks
Агентство	TBWA\PARIS
Кампания	Fleurs
Рекламодатель	SNCF
Бренд	SNCF
Дата первой трансляции/Публикации	2019 / 1
Бизнес сектор	Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы
философия	SNCF has launched an ad campaign inspired by one of the rail operator's founding principles: ‘To offer everyone the freedom to easily move around while preserving the planet. Trains give off 30 times less CO2 than individual cars and 20 times less than planes. It was building on this insight that inspired TBWA\Paris to create the campaign for SNCF with a simple message: taking the train means being a responsible citizen and doing something for the benefit of the planet. Assuming this position places the passengers at the heart of the message, thanking them, “each day, 5 million of you choose the train which means 5 million tonnes less of CO2 in the environment’’. The film showcases the successive blooming of a multitude of flowers. A picture was taken every five seconds, day and night - a total of 14,000 images per flower - and these were recreated into a time lapse. 50 varieties of flowers and more than 200 hours of shots were necessary for the filming. The video, which was produced by EDDY and directed by Caravane will be aired on TV in a 30-second version and in several 15-second versions online. A 45-second’ version is aired in cinemas. This is the first time that SNCF has spoken out about a theme in which they are particularly involved: the train being the most ecological mode of public transportation. The SNCF Group, for a number of years, has been developing sustainable transport solutions which are accessible to everyone. Committed to transitioning from diesel-powered rail by 2035, to developing stations that are autonomously powered and to fighting against the individual use of cars, SNCF responds to a great hope of all French people: being responsible for the planet.
Тип медиа	Телевидение
Длина	55 seconds
Post Production Company	\ELSE
Менеджер по рекламе	Stéphane Chéry
Менеджер по рекламе	Agathe Mouly
Менеджер по рекламе	Marie Nomdedeu
Исполнительный креативный директор	Benjamin Marchal
Исполнительный креативный директор	Faustin Claverie
Creatives	Julia Deshayes
Creatives	Lena Monceau
Специалист по работе с заказчиками	Marina Zuber
Специалист по работе с заказчиками	Moreau Cecile
Специалист по работе с заказчиками	Maurane Pauli
Специалист по работе с заказчиками	Celia Martínez
Production Company	EDDY.TV
Исполнительный продюсер	Jean-François Bourrel
Исполнительный продюсер	Gilles Pinaudeau
Director	CARAVANE
Producer	Elisabeth Boitte
Production Manager	Antoni Gimel-Lécosse
Head of Post Production	Elise Gamboa
Music & Sound Production	Fanny Mithois
Music & Sound Design	Olivier Lefèbvre
Animation Company	Manuel Cam