| Заголовок | Through Your Eyes (Spanish) |
| Агентство | VML (formerly WT) |
| Кампания | Through Your Eyes |
| Рекламодатель | INCUCAI |
| Бренд | INCUCAI x Sony Music |
| Дата первой трансляции/Публикации | 2020 / 2 |
| Бизнес сектор | Донорство кров и органов |
| философия | To encourage corneas donations, Wunderman Thompson, a WPP agency, Sony, and the renowned Argentine musician Dante Spinetta created a video clip in collaboration with INCUCAI (Argentina´s best known NGO for organ donation). The video can only be seen on mobile devices if it is aimed at the eyes of another person. When you don't aim it directly at another person’s eyes, the images are blurred, and the person sees saturated colors and shadows. Through this technological and artistic innovation, Wunderman Thompson Argentina seeks to raise awareness of the difficulty faced by those awaiting a corneal transplant and the importance of donating. Using the hashtag #XTUSOJOS, Wunderman Thompson Argentina designed and developed the project, in collaboration with Tokyyto who designed exclusive Instagram filters. This artist created the world's most used filters in social networks, and he decided to take part in the initiative so that all those who wish to support the dissemination of the message can upload their stories using these visual adaptations. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Больше информации | WWW.THROUGHYOUREYES.SITE |
| Regional Chief Creative Officer | Dany Minaker |
| Regional Chief Creative Officer | Patán Tarazaga |
| Креативный директор | juan ignacio calvo |
| Креативный директор | Matias Martty |
| Копирайтер | Nicolas De Michele |
| Арт-директор | Francisco Cerutti |
| Дизайнер | Federico Alfonso |
| Руководитель производства | Maite Orlievsky |
| Стратегия социальных медиа | Gabriela Gardini |
| Директор рабочей группы клиента | Carolina Graziano |
| Директор рабочей группы клиента | Sofi Amestoy |
| Technology Director | Mercedes Aizawa |
| Техническое руководство | Javier Corra |
| Разработчик | Pablo Mendoza |
| Project Manager Lead | Bárbara Laffue |
| Менеджер проекта | Julián Leonetti |
| Qa Team | P. Lopez Reyes |
| Qa Team | J. Laurito |
| Директор по коммуникациям | Roxana Fontana |
| Public Relations | Ale Routurou |
| Public Relations | Pablo Rabotnikof |
| Digital Marketing Director | Anibal Marquez |
| Управляющий директор | Damian Amato |
| Управляющий директор | Agustin Sarricchio |
| PR-агентство | AdverPR |
| PR Director | Natalia Rodoni |
| PR Account Director | Silvina Caballero |
| Продакшн Студия | The Movement |
| Директор | Renderpanic |
| Директор | AGUSTIN ALBERDI |
| Исполнительный продюсер | Juan Manuel Cuervo |
| Filter Design | Tomas Tokkyto Posse |
| Social Media Agency | Media Lab |
Больше работы
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