Заголовок | Wear It Your Way |
Агентство | R/GA |
Кампания | Wear It Your Way |
Рекламодатель | eBay |
Бренд | eBay |
Дата первой трансляции/Публикации | 2018 / 3 |
Бизнес сектор | Интернет розничной торговли, Интернет-магазин |
философия | eBay and R/GA recently entered an AOR relationship, which they’ve kicked off with “Wear It Your Way,” a spot that shows how singular social media moments inspire trends, and how women can use eBay to express these trends in their own way. R/GA and eBay’s partnership aims to drive consideration of eBay Fashion as a top-tier fashion retailer. The AOR relationship spans all campaign strategy and creative for eBay Fashion. It also includes the use of R/GA Studios, which will create social-focused content to develop and publish content on behalf of eBay’s fashion business. R/GA and eBay wanted to empower shoppers to express their unique sense of style. “Wear It Your Way,” targets the shopper that is always on trend, who thrives on inspiration from others, and is being fueled by a 24/7 cycle of fashion culture. The spot showcases how social media has inspired a “bottom-up” culture - a departure from traditional runway, fashion week, and luxury brand trend creation. "Wear It Your Way" reinforces eBay’s mission to democratize fashion, keep shoppers on trend, and celebrate diversity. eBay is further delivering on this mission, as well as demonstrating their credibility in the fashion world through a partnership and in-show integration with FreeForm's Black-ish spinoff, Grown-ish. R/GA Studios will generate customized owned content to eBay’s newly established fashion handles (@eBayfashion) on Instagram, Facebook, and other key channels. |
Тип медиа | Digital |
Длина | |
Редакционная компания | Whitehouse Post |
Sound Design | Sonic Union |
Marketing Manager | Paola Nieto |
Директор по маркетингу | Annie Lupardus |
Арт-директор | Bianca Kosoy |
Главный управляющий | Victoria Perry |
Manager | Paul Friedland |
Директор по маркетингу (CMO) | Suzy Deering |
Арт-директор | juliette delerue |
Strategist | Anjali Madison |
Strategist | Brittany Graham |
Исполнительный креативный директор | Adam Reeves |
Главный креативный директор | Renee Blake |
Исполнительный продюсер | Lisa Greenleaf |
Управляющий директор | Paola Colombo |
Директор рабочей группы клиента | Jessica Sugg |
Head of Content Production | Diego de la Maza |
Production Assistant | Sanj Sekhar |
Creatives | Johnny Castle |
Копирайтер | Katie Edmondson |
Копирайтер | Ben Schneider |
Арт-директор | Katie Yoder |
Ассоциированный креативный директор | Oriel Davis-Lyons |
Content Producer | Margo Lowry |
Content Producer | Mac Demyanovich |
Content Producer | Samantha Rundbaken |
Content Producer | Kristen Walsh |
Исполнительный креативный директор группы | Eric Jannon |
Исполнительный креативный директор группы | Chris Northam |
Директор стратегической группы | Yael Cesarkas |
Strategist | Mike Baker |
Associate Director | Nakiella Smith |
Коммерческие дела | Nakiella Smith |
Менеджер по делам бизнеса | Tamika Knight |
Координатор производства | Elissa Steinhofer |
Studio Director | Hana Newman |
Studio | Vin Farrell |
Директор по вопросам бизнеса | Stephen Bernstein |
Group Director | Bryan Gregg |
Client Engagement | Bryan Gregg |
Директор рабочей группы клиента | Candice Meier |
Ассоциированный креативный директор | Shannon Ross |
Продакшн Студия | Prettybird |
Executive Producer | Kerstin Emhoff |
Executive Producer | Susanne Hargrove |
Director | Matt Lambert |
Managing Director | Tracy Hausern |
Line Producer | Michele Abbott |
Editor | Spencer Brisson |
Editor | Martin Leroy |
Producer | Annie Maldonado |
Producer | Jordan Stricklin |
Post Production Company | CarbonFX |
Colourist | Aubrey Woodiwiss |
Producer | Paul O'Beirne |
Исполнительный продюсер | Frank Devlin |
Music Supervision | Chip Herter |
Исполнительный продюсер | Annick Mayer |
Song | Individual |
Artist | ORFA |
Смешивание | Michael Marinelli |
Смешивание | Mix Engineer |
Music Production | Butter Music + Sound |
Producer | Stone Irr |
Retoucher | Olga Lamm |