Заголовок | Dream Number |
Агентство | Impact BBDO |
Кампания | Dream Number |
Рекламодатель | Loto Libanais |
Бренд | Loto Libanais |
Дата первой трансляции/Публикации | 2020 / 2 |
Бизнес сектор | Лотерея и азартные игры |
философия | We challenged the age-old practice of picking a lottery ticket with just a number, giving people a chance to enter the lottery with their dreams instead. Dream Number is an online application in which users could enter their dreams, to generate their very own unique lottery numbers that are derived from the very letters they type. By designing bespoke typefaces in English and Arabic, with multiple number combinations embedded within each character, the application allowed users to create billions of number combinations. |
Тип медиа | Digital |
Длина | |
Главный креативный директор | Paul Shearer |
Исполнительный креативный директор | Ali Rez |
Арт-директор | Bijoy Purayil |
Креативный директор | Sarah Berro |
Ассоциированный креативный директор | Ben Griffiths |
Копирайтер | Rohan Kodialbail |
Senior Art Director | Johannes Frederick De Beer |
Дизайнер | Ahmed Nawara |
Веб-разработчик | Mohammad Dohadwala |
Разработчик | Divyesh Bhandari |