Aruba - "Sergio (Feel the rhythm of Aruban music)"

The Concept Farm

The Concept Farm New York, United States

3422

Бренд: Aruba
Страна: United States

Рекламодатель: Hewlett Packard Enterprise

Заголовок	Sergio (Feel the rhythm of Aruban music)
Агентство	The Concept Farm
Кампания	Authentic Aruba
Рекламодатель	Hewlett Packard Enterprise
Бренд	Aruba
Дата первой трансляции/Публикации	2018 / 9
Бизнес сектор	Пункты назначения (Страны и места)
История	Created by independent agency Concept Farm, the “Authentic Aruba” campaign launches today and highlights one of the destinations’ strongest reasons for visiting – its warm and sunny people. The integrated campaign features dozens of Arubans, making a human connection between “One happy island” and its visitors – a connection today’s experiential traveler craves. The centerpiece of the campaign features six niche-focused landing pages “hosted” by a different Aruban local – matching audience interests with the activities Aruba offers. Culture, culinary and romance are part of the new push, following the wellness, adventure and family niches that kick-started the campaign in 2017. The videos will live on https://www.aruba.com/us/local-stories-travel-guide. Additional content will include short, medium and long format videos, GIFs and interactive content across TV, digital, social, native, influencers, print, OOH and trade shows.
Тип медиа	Digital
Длина	94 seconds
Brand	Aruba Tourism Authority
Главный исполнительный директор (CEO)	Ronella Tjin Asjoe-Croes
Директор по маркетингу (CMO)	Sanju Luidens Daryanani
Area Director	Edward Malone
Менеджер по маркетингу	Ayerim Lacle Maduro
Агентство	Concept Farm
Креативный директор	Gregg Wasiak
Креативный директор	John Gellos
Стратегический директор	John Speers
Директор рабочей группы клиента	Jessica Lombardo
Делопроизводитель	Christine Ruppert