| Заголовок | Read Yourself Better |
| Агентство | T&Pm |
| Кампания | Read Yourself Better |
| Рекламодатель | WALL STREET JOURNAL |
| Бренд | Wall Street Journal |
| Дата первой трансляции/Публикации | 2019 / 11 |
| Бизнес сектор | Газеты, журналы, книги |
| философия | WSJ needed to drive membership growth by re-establishing a strong, singular point of view and celebrating the unique role they play in the world; against a backdrop of endless, low-quality content and misinformation, the Journal is committed to delivering quality news and factual reporting. Read Yourself Better was created to wake people up to this, with a satirical and pointed rallying cry. The barrage of media and consumption habits is depicted in a fantastical way, each of them exploded elegantly in-camera and with minimal VFX (adding authenticity in this overly digital age). |
| Тип медиа | Веб-фильм |
| Длина | |
| Копирайтер | Simon Philion |
| Директор | Juan Cabral |
| Исполнительный креативный директор | Justin Ruben |
| Арт-директор | David Tomkins |
| Продюсер | Kevin Wilson |
| Visual Effects Studio | Framestore |
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