Fédération Française de Cardiologie - "Les Chutes"

HUMANSEVEN

HUMANSEVEN PUTEAUX, France

Премии

16942

Это объявление является частью "ACT Responsible Collection"

Бренд: Fédération Française de Cardiologie
Страна: France

Рекламодатель: Fédération Française de Cardiologie

Заголовок	Les Chutes
Brief	We see children getting into all sorts of falls, scrapes and spills as they play outside. It may look potentially harmful, but actually kids are at more risk sitting at home in front of a screen. The French Federation of Cardiology wanted to remind parents of the importance of regular physical activity for their children. Sixty minutes a day can help children build health capital that will reduce their risk of developing cardiovascular disease later in life.
Агентство	HUMANSEVEN
Кампания	Les Chutes
Рекламодатель	Fédération Française de Cardiologie
Бренд	Fédération Française de Cardiologie
Дата первой трансляции/Публикации	2017 / 3
Бизнес сектор	Общественная безопасность, здоровье и гигиена
История	The French Federation of Cardiology, with Les Gaulois agency, is launching a new shocking campaign to alert and educate parents about the dangers of sedentary lifestyles in children. A child is more at risk sitting at home. Indeed, contrary to popular beliefs, 5-17 year olds move less and spend more time seated, in motorized transport and in front of screens ... As a result, over the last 40 years, children have lost nearly 25% of their cardiovascular capacity. Today, there is an urgent need for action to preserve the health capital of future generations. On this occasion, Les Gaulois has created a new film: "The Falls". With this film, the French Federation of Cardiology wants to remind parents of their driving role in the practice of regular physical activity for their children. 60 minutes a day can help children build health capital that will later reduce their risk of developing cardiovascular disease.
Тип медиа	Телевидение
Длина	49 seconds
Президент	Elisabeth Billiemaz
Менеджер по рекламе	Claire Mounier-Vehier
Менеджер по рекламе	Luc-Michel Gorre
Менеджер по рекламе	Philippe Serre
Менеджер по рекламе	Emilie Beneteau
Специалист по работе с заказчиками	Nathalie Delaeter
Специалист по работе с заказчиками	Sophie Mathonet
Специалист по работе с заказчиками	Esther Govoroff
Исполнительный креативный директор	Xavier Beauregard
Направление творчества/искусства	Jordan Molina
Копирайтер	Ludovic Miège
Копирайтер	Frédérick Lutge
Продюсер агентства	Sarah Bouadjera
Продакшн Студия	Quad
Директор	Henry Mason
Продюсер	Karen Barel
Послепроизводственный этап	Hercules HRCLS
Звук	Hercules HRCLS