| Заголовок | Lumberjack |
| Агентство | Wieden + Kennedy |
| Кампания | Smell Like A Man |
| Рекламодатель | Procter & Gamble |
| Бренд | Old Spice |
| Posted | Июль 2010 |
| Бизнес сектор | Ванна, гели для душа |
| Слоган | Smell Like A Man, Man. |
| История | Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash. |
| Тип медиа | Печать |
| Рынок | United States |
| Креативный директор | Jason Bagley |
| Креативный директор | Eric Baldwin |
| Копирайтер | Eric Kallman |
| Копирайтер | Craig Allen |
| Фотограф | Danielle Levitt |
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