Client Services & New Business Director, Frankfurt
at
Leo Burnett EMEA
London, United Kingdom
| Заголовок | El Magico |
| Brief | El Magico is a rather mediocre magician. So he looks surprised when he makes a woman vanish in the middle of his act. But not as surprised as a motorist when the woman materialises in the middle of the road. Luckily the Hyundai Tucson has Forward Collision Avoidance Assist. In other words, it brakes in a split second, like magic. |
| Агентство | Innocean Worldwide Europe |
| Кампания | El Magico |
| Рекламодатель | Hyundai |
| Бренд | Hyundai Tucson |
| Posted | Ноябрь 2018 |
| Бизнес сектор | Легковые автомобили |
| История | For Hyundai, nothing is more important than safety. That’s why the new Hyundai Tucson is loaded with driver assistance features. One of them is the Forward Collision-Avoidance Assist – a system that combines radar and camera data. When it detects sudden braking by the car ahead or pedestrians on the road, it autonomously activates the brakes.Where most safety ads try to shock people and blame them for making mistakes, we decided to go for a different approach - because no matter how much you concentrate when you drive on the road, sometimes pedestrians just seem to come out of nowhere. But when it happens, it’s great to have a car that supports you in preventing a collision. |
| История (оригинальный язык) | For Hyundai, nothing is more important than safety. That’s why the new Hyundai Tucson is loaded with driver assistance features. One of them is the Forward Collision-Avoidance Assist – a system that combines radar and camera data. When it detects sudden braking by the car ahead or pedestrians on the road, it autonomously activates the brakes.Where most safety ads try to shock people and blame them for making mistakes, we decided to go for a different approach - because no matter how much you concentrate when you drive on the road, sometimes pedestrians just seem to come out of nowhere. But when it happens, it’s great to have a car that supports you in preventing a collision. |
| Тип медиа | Телевидение |
| Менеджер по рекламе | Andreas-Christoph Hofmann |
| Менеджер по рекламе | Philippe Jourdain |
| Менеджер по рекламе | Dora Szent-Ivanyi |
| Менеджер по рекламе | Vittorio Ravano |
| Global Chief Creative Officer | Jeremy Craigen |
| Chief Operating Officer | Andreas Cordt |
| Regional Chief Creative Officer | Gabriel Mattar |
| Agency Business Director | Andrea Razeto |
| Исполнительный креативный директор | Ricardo Wolff |
| Исполнительный креативный директор | The V-Man |
| Копирайтер | Reinier Gorissen |
| Арт-директор | Marlon von Franquemont |
| Креативный продюсер | Morten Frantz |
| Директор рабочей группы клиента | Sven Kuebler |
| Специалист по работе с заказчиками | Lin Fang |
| Специалист по работе с заказчиками | Min Kyung Park |
| Strategy Manager | Anna Nowak-Otto |
| Планировщик счета | Sophia Goerner |
| Creative Services Director | Mark Fosbueary |
| Директор | Charles Guard |
| Директор | Thomas Guard |
| Исполнительный продюсер | Alexander Schildt |
| Продюсер Продакшн Студии | Stephan Brockmann |
| Оператор-постановщик | Marcel Zyskind |
| Послепроизводственный этап | acht Hamburg GmbH |
| Продюсер пост-производства | Lena Schulz |
| Производственная сервисная компания | Production Service Scandinavia (Copenhagen) |
| Голос | Mark Fosbueary |
| Редактор | Ted Guard |
| Редактор | Andre Gelhaar |
| Колорист | Maximilian Baule |
| Производство аудиофонограмм | MOKOH Music GmbH |
| Производство аудиофонограмм | Studio Funk |
| Музыкальный продюсер | Stephan Moritz |
| Sound Production ( | acht Hamburg GmbH |
| Продакшн Студия | Tempomedia Filmproduktion GmbH (Berlin) |