Daniele Cobianchi
Chief Executive Officer at McCann Worldgroup Italy
Milano, Italy
ЗаголовокUsed Batteries
Агентство
Кампания Used Batteries
Рекламодатель Marevivo
Бренд Corporate
Дата первой трансляции/Публикации 2010 / 9
Бизнес сектор Институциональные/общественного интереса/некоммерческие организации
философия A young man walks along a little seaport's dock. He looks round cautiously: nobody should see what he's going to do. The man looks troubled and deeply scared, while he moves forward the sea, carrying an heavy object we can't distinguish. He stoops and starts knotting a long rope, then he tightens a loop around his neck. Now we know why he's so concerned. 
He's going to commit suicide.
When he stands up and takes the last step forward, we also see where the rope is fastened. 
The heavy object, we couldn't distinguish before, is a used battery. 
A powerful scene shows the battery splashing down while the sea seems to painfully yell. 
Because, as we can read, "poisoning the sea is killing the whole planet". 
Проблема The Earth will follow a lethal destiny, unless we start listening to the sea. While we ask people to support Marevivo in recovering used batteries from Italian harbors, we also launch a bigger topic: poisoning the sea is killing the whole planet. Including human beings.
In other words, poisoning the sea is actually a suicide.
Результат Sea is screaming. Everybody has to answer.
Everyone can help, changing his everyday habits or, even better, his mind. That's why Marevivo's tv campaign starts from a specific issue to reach a larger, universal statement.
Тип медиа Телевидение
Исполнительный продюсер
Фото / Иллюстрации
Директор
Арт-директор
Копирайтер
Исполнительный креативный директор
Продакшн Студия Whyworry Production
Other
Other
Color correction
Other
Other
Other
Other thinkaboutlab
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