Oh You Women - "No jobs for cocks (uncensored)"

Jung von Matt / Spree

Jung von Matt / Spree Berlin, Germany

Премии

13335

Это объявление является частью "ACT Responsible Collection"

Бренд: Oh You Women
Страна: Germany

Рекламодатель: Oh You Women

Заголовок	No jobs for cocks (uncensored)
Агентство	Jung von Matt / Spree
Кампания	No jobs for cocks
Рекламодатель	Oh You Women
Бренд	Oh You Women
Дата первой трансляции/Публикации	2018 / 6
Бизнес сектор	Права человека
История	According to new data released by Eurostat, the statistics agency of the EU, Germany has the widest pay gap in Western Europe: 22%. The subject is not entirely unknown, but almost nobody is paying attention anymore. A new angle was needed to restart the conversation about this important topic.Our cheeky campaign delivers a brutally honest and simple truth: male genitals are of no use to men in their jobs, except getting them a bigger pay cheque. So why should women get paid less, just for not having a penis? We have created a whimsical song and a quirky music video in stark contrast to the seriousness of the matter.The film shows various male characters performing different activities using their genitals. A chef uses his penis to spin some pizza dough, a musician uses his to record music in a studio, a pilot controls the yoke of his helicopter with it, a manager uses it as a presentation pointer, a judge announces a verdict using his as a gavel, a surgeon slaps a glove on his, as he prepares to start surgery, a writer dips his in ink, an astronaut uses it for short-distance propulsion and a baseball player uses his as a lucky bat. Obviously, all of them humorously fail in their endeavours.To let the message shine through, we used the same brutal simplicity in the style of our animation. The lines are very roughly sketched, imperfect, creating an edgy contemporary aesthetic, favoured by a younger audience. The quirky style perfectly matches the whimsical original track composed for the film. The sketched abstract style also allowed us to explicitly show the male genitalia for humorous effect, so that even the most prude viewers would have a laugh and share it with friends, rather than be offended.
Тип медиа	Клип
Длина	100 seconds
Продакшн Студия	DELI Creative Collective
Директор	Michael Reissinger
Музыка	2WEI Music
Креативный директор	Till Eckel
Креативный директор	Johannes Hicks
Креативный директор	Mihai Gongu
Копирайтер	Julia Lackermayer
Копирайтер	Aline Mathieu
Арт-директор	Peter Schönherr
Директор	Michael Reissinger
Продюсер Продакшн Студии	Heike Wurch
Продюсер агентства	Matthias van de Sand
Исполнительный креативный директор	Till Eckel
Управляющий директор	Sven Rebholz
Менеджер проекта	Helena Schilke
Менеджер проекта	Verena Schoebb
Закупщик художественного оформления	Davor Brkan
Motion Graphic	Jörn Lindner
Motion Graphic	Henrik von der Lieth
Motion Graphic	Darius Dettlaff
Motion Graphic	Gergana Gergova
Motion Graphic	Timo Belitz
Motion Graphic	Bernd Hildebrandt
Производство аудиофонограмм	2WEI Music
Музыкальный продюсер	Simon Heeger
Музыкальный продюсер	Christian Vorländer
Менеджер по рекламе	Nadine Müller-Eckel
Менеджер по рекламе	Alexandra Coenen
Менеджер по рекламе	Lisa Teicher
Менеджер по рекламе	Julia Backhaus