Adrian Rossi
Executive Creative Director at AMV BBDO
London, United Kingdom
ЗаголовокAlcoholic
Агентство
Кампания Giving Children Back Their Future - Barnado's Charity
Рекламодатель Barnardo's
Бренд Barnardo's
Дата первой трансляции/Публикации 2000 / 6
Продукт Charity
Бизнес сектор Общественная безопасность, здоровье и гигиена
Слоган Giving Children Back Their Future
философия This case documents how in just 2.5 years Barnardo’s transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charity’s relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future.
Проблема In 1999 Barnardo's, the UK’s largest children’s charity, was particularly concerned that its ‘deservedness’ ratings were slipping. The public wrongly perceived the organisation to run orphanages and there was a lack of contemporary relevance. In fact Barnardo’s is pioneer in the diverse fields of modern childcare research and practice.
Тип медиа Газета
Рынок United Kingdom
Креативный директор
Креативная команда
Креативная команда
Фотограф
Менеджер по рекламе
Стратегический планировщик
Продюсер агентства

Люди, связанные с этой работой

Похожие объявления

Больше работы

СМОТРЕТЬ ВСЕ
10540 Plastic Car

Plastic Car

БРЕНД:
Volvo
АГЕНТСТВО:
Grey London
9466 Liberty Fields

Liberty Fields

БРЕНД:
Guinness
АГЕНТСТВО:
AMV BBDO
9415 Odyssey

Odyssey

БРЕНД:
Tena Men
АГЕНТСТВО:
AMV BBDO
45445 Viva la Vulva

Viva la Vulva

БРЕНД:
Libresse
АГЕНТСТВО:
AMV BBDO
4549 Flag

Flag

БРЕНД:
LADBible
АГЕНТСТВО:
AMV BBDO
4512 Stamps

Stamps

БРЕНД:
LADBible
АГЕНТСТВО:
AMV BBDO
4079 Passport

Passport

БРЕНД:
LADBible
АГЕНТСТВО:
AMV BBDO
4440 Currency

Currency

БРЕНД:
LADBible
АГЕНТСТВО:
AMV BBDO

В тренде

Создать профиль и стать членом Adforum

Начать