Заголовок | Drowned |
Агентство | BBH |
Кампания | Giving Children Back Their Future - Barnado's Charity |
Рекламодатель | Barnardo's |
Бренд | Barnardo's |
Posted | Ноябрь 2002 |
Продукт | Charity |
Бизнес сектор | Общественная безопасность, здоровье и гигиена |
философия | Giving Barnardos Back Its Future This case documents how in just 2.5 years Barnardos transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charitys relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future. |
Тип медиа | Газета |
Рынок | United Kingdom |
Креативный директор | John O'Keefe |
Креативная команда | Alex Grieve |
Креативная команда | Adrian Rossi |
Менеджер по рекламе | Andrew Nebel |
Фотограф | Nadav Kander |
Стратегический планировщик | Dan Goldstein |