Adrian Rossi
Executive Creative Director at AMV BBDO
London, United Kingdom
ЗаголовокChild Prostitute
Агентство
Кампания Giving Children Back Their Future - Barnado's Charity
Рекламодатель Barnardo's
Бренд Barnardo's
Дата первой трансляции/Публикации 2000 / 6
Продукт Charity
Бизнес сектор Общественная безопасность, здоровье и гигиена
Слоган Giving Children Back Their Future
История A young girl stands soliciting outside the open door of a car. The headline tells us that this is Kim Vale, aged 24. The body copy indicates that unless underprivileged children and those in danger are helped at an early age, their destiny may be predetermined. The endline is 'Giving Children Back Their Future'.
философия We observed that in a market defined by short-term action, rescue and crisis relief, Barnardo’s stood out as taking a long-term perspective.

We dramatised this long termism through one thought: ‘Giving Children Back Their Future’ and we illustrated that thought with some pretty harrowing imagery. We had to get the message through to as many people as possible on a very tight budget. Moreover, with a charity account, advertising must act as a catalyst to a wider debate.
Проблема In 1999 Barnardo's, the UK’s largest children’s charity, was particularly concerned that its ‘deservedness’ ratings were slipping. The public wrongly perceived the organisation to run orphanages and there was a lack of contemporary relevance. In fact Barnardo’s is pioneer in the diverse fields of modern childcare research and practice.
Тип медиа Газета
Рынок United Kingdom
Креативный директор
Креативная команда
Креативная команда
Фотограф
Менеджер по рекламе
Стратегический планировщик
Продюсер агентства

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