Vicki Holgate

Vicki Holgate

Head of Strategy at FCB Inferno
London, United Kingdom

Обо мне

Investing in communications is a risk, just like any other investment. However, to play safe & take no risks with it is the riskiest thing of all. That is likely to lead to dull communications & the lowest return on investment. I believe the role of planning is to help maximise the return on investment for clients by helping them take bolder, yet highly calculated risks. By understanding the neuroscience of how people make decisions & how they are likely to respond to communications, we can push the creative work further and be as sure as anyone can be that we are going to get the response we want...and the return on investment that the business requires.

Моя работа

SEE ALL WORK
9329 Take me as I am

Take me as I am

БРЕНД:
Sport England
АГЕНТСТВО:
FCB London
8860 Acting My Age

Acting My Age

БРЕНД:
Sport England
АГЕНТСТВО:
FCB London
8893 Dumbbell

Dumbbell

БРЕНД:
Sport England
АГЕНТСТВО:
FCB London
8763 Sweet Corn

Sweet Corn

БРЕНД:
Lurpak
АГЕНТСТВО:
adam&eveDDB
9877 Peas

Peas

БРЕНД:
Lurpak
АГЕНТСТВО:
adam&eveDDB
8971 Crumpet

Crumpet

БРЕНД:
Lurpak
АГЕНТСТВО:
adam&eveDDB
5839 Dustbin

Dustbin

БРЕНД:
Hovis
АГЕНТСТВО:
adam&eveDDB

Должности

Head of Strategy
London, United Kingdom
January 2012 - В настоящее время здесь (12 лет 2 месяца)
Heading up one of the most talented, multi-disciplined & truly integrated planning departments in town.
9752 Alarm Clock

Alarm Clock

БРЕНД:
Sport England
АГЕНТСТВО:
FCB London
9457 Unleash

Unleash

БРЕНД:
Sport England
АГЕНТСТВО:
FCB London
10709 Kick Stereotypes

Kick Stereotypes

БРЕНД:
Sport England
АГЕНТСТВО:
FCB London
9329 Take me as I am

Take me as I am

БРЕНД:
Sport England
АГЕНТСТВО:
FCB London
8860 Acting My Age

Acting My Age

БРЕНД:
Sport England
АГЕНТСТВО:
FCB London
8893 Dumbbell

Dumbbell

БРЕНД:
Sport England
АГЕНТСТВО:
FCB London
Senior Strategic Planner
Bates Communications
1995 - 1999 (4 года)
Strategic Planner
London, United Kingdom
1992 - 1995 (3 года)
Account Executive
JWT London
1991 - 1992 (1 год)

Образование

Behavioural Economics

2014 (1 год)
Dan Ariely: A Beginner's Guide to Irrational Behaviour

Sports & Society

2013 (1 год)
Sports play a giant role in contemporary society worldwide. 'Sports & Society' explores the larger questions of money, politics, race, sex, culture, and commercialization that surround sports everywhere.

Master of Arts (MA), Social & Political Sciences

1988 - 1991 (3 года)
Sociology, politics & social psychology.

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