Моя последняя работа
SEE ALL WORKThe Pleasure is Mine
The Pleasure is Mine (Trailer)
Embarrassing Moments
Saw
Обо мне
Experienced marketer and grower of things. As Chief Growth Officer, Matthew oversees all aspects of Corporate Strategy, Business Development, Marketing and PR. He is committed to delivering business-focused solutions that help set our clients and the agency up for success. He is a connector and serves as the primary resource for strategic partnerships across the BBH agency network, as well as across Publicis Groupe and beyond. With a background that spans advertising, digital pure-plays and PR, he has a wealth of knowledge and a global perspective that helps the agency deliver fully integrated, discipline-agnostic ideas, expressions and experiences.
Over the course of my career, Matthew has led marketing and growth for mid-sized agencies and global networks. For each, I've helped find and win blue-chip clients such as Wendy's, Abbott Nutrition, Red Lobster, Johnson & Johnson, Manchester City Football Club (MCFC), Honda, NAPA Auto Parts, Merck, PNC Bank, Kodak, Anheuser-Busch, Novartis Consumer Health, Olympus and USAA.
Опыт в секторе
- Здоровье и фармацевтические изделия
- Товары из бумаги, алюминиевая фольга
- Шоколад
- Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы
- Легковые автомобили
- Газеты, журналы, книги
- Безалкогольные напитки, тоники
- Общественный транспорт, массовые перевозки
- Женское нижнее белье, нижнее белье, пижамы
- Автотранспорт
- Поисковые системы
Люди, с которыми я работал
Steve Nicholls
Freelance Creative
Spark44
Chris Cairns
Director
Partizan London
Jeremy Thorpe-Woods
Планировщик счета
Publicis London
Morgan Seamark
Managing Director
Havas New York
Frank Mangano
Chief Financial Officer & Chief Operating Officer, Havas North America
Havas New York
Моя работа
SEE ALL WORKPedal Bin
- БРЕНД:
- Cadbury Creme Egg
- АГЕНТСТВО:
- Publicis London
Newton's Cradle
- БРЕНД:
- Cadbury Creme Egg
- АГЕНТСТВО:
- Publicis London
Hammer
- БРЕНД:
- Cadbury Creme Egg
- АГЕНТСТВО:
- Publicis London
Egg Slicer
- БРЕНД:
- Cadbury Creme Egg
- АГЕНТСТВО:
- Publicis London
Hair Dryer
- БРЕНД:
- Cadbury Creme Egg
- АГЕНТСТВО:
- Publicis London
Books
- БРЕНД:
- Cadbury Creme Egg
- АГЕНТСТВО:
- Publicis London
Blender
- БРЕНД:
- Cadbury Creme Egg
- АГЕНТСТВО:
- Publicis London
Balloon
- БРЕНД:
- Cadbury Creme Egg
- АГЕНТСТВО:
- Publicis London
Hasn't The Baby Grown
- БРЕНД:
- bmibaby
- АГЕНТСТВО:
- Havas London
Должности
Chief Marketing Officer
New York, United States
April 2019 - В настоящее время здесь (5 лет)
Chief Marketing Officer / Chief Growth Officer / Head of Corporate Strategy, Development and Partnerships
The Pleasure is Mine
- БРЕНД:
- K-Y
- АГЕНТСТВО:
- Havas New York
The Pleasure is Mine (Trailer)
- БРЕНД:
- K-Y
- АГЕНТСТВО:
- Havas New York
Chief Growth Officer
New York, United States
February 2018 - В настоящее время здесь (6 лет 2 месяца)
EVP, Chief Marketing Officer
New York, United States
June 2015 - В настоящее время здесь (8 лет 10 месяцев)
Matthew is a critical part of the Executive Leadership Team at MMC. He is the agency's first CMO. He will lead the development of MMC's corporate strategy, brand positioning and all marketing programs. He will also devote a significant portion of his time building and strengthening the business development team and process. He work directly with key team leaders internally and within the Omnicom network in order to best position the agency to succeed.
Partner, Global Chief Marketing Officer
New York, United States
October 2014 - March 2015 (5 месяцев)
As Partner and Global Chief Marketing Officer at Code and Theory, Matthew is responsible for driving brand and product growth for the agency across all offices and markets. He oversees all aspects of Corporate Strategy, Marketing, PR and Business Development.
EVP, Chief Marketing Officer
New York, United States
September 2012 - October 2014 (2 года 1 месяц)
Responsible for driving growth for the agency and leading all aspects of Marketing and Business Development. Also responsible for helping drive technological innovation through internal programs and strategic partnerships.
Managing Director, Business Development
New York, United States
June 2009 - July 2012 (3 года 1 месяц)
Responsible for driving growth for the agency and leading all aspects of Business Development. Also responsible for helping drive technological innovation through internal programs and strategic partnerships.
SVP, Director of Business Development
New York, United States
March 2007 - June 2009 (2 года 3 месяца)
Responsible for driving growth for the agency and leading all aspects of Business Development.
VP, Account Director, Business Development
New York, United States
March 2006 - March 2007 (1 год)
Ran Business Development operations. Led all pitches and RFI/RFP development.
I worked with Mike Duda, SVP Business Development, to lead all aspects of the Business Development pitch process. Developed all RFIs/RFPs.
Helped lead the Starwood and Lenscrafters brands.
Worked on the Starwood and Bank One brands.
Acount Executive
Mad Dogs & Englishmen
1999 - 2000 (1 год)
Worked on a number of brands, including: Blue Moon beer, Screaming Media, Vault.com, Cybiko, and gfn.com.
Account Executive
The Martin Agency
New York, United States
1998 - 1999 (1 год)
Embarrassing Moments
- БРЕНД:
- Kleenex
- АГЕНТСТВО:
- J. Walter Thompson New York
Hasn't The Baby Grown
- БРЕНД:
- bmibaby
- АГЕНТСТВО:
- Havas London
Baby Boom
- БРЕНД:
- bmibaby
- АГЕНТСТВО:
- Havas London
Tiny Fares
- БРЕНД:
- bmibaby
- АГЕНТСТВО:
- Havas London
Carbot
- БРЕНД:
- Citroën
- АГЕНТСТВО:
- Havas London
Angry Family
- БРЕНД:
- Citroën
- АГЕНТСТВО:
- Havas London
Stamps
- БРЕНД:
- Citroën
- АГЕНТСТВО:
- Havas London
Ice Creams
- БРЕНД:
- Citroën
- АГЕНТСТВО:
- Havas London
1,079 Excuses for Staying Out
- БРЕНД:
- Evening Standard
- АГЕНТСТВО:
- Havas London
1,076 Potential Pay Rises
- БРЕНД:
- Evening Standard
- АГЕНТСТВО:
- Havas London
101 Belters
- БРЕНД:
- Evening Standard
- АГЕНТСТВО:
- Havas London
The People, The Parties
- БРЕНД:
- Evening Standard
- АГЕНТСТВО:
- Havas London
Locations, Locations, Locations
- БРЕНД:
- Evening Standard
- АГЕНТСТВО:
- Havas London
Important
- БРЕНД:
- Transport for London
- АГЕНТСТВО:
- Havas London
Stolen
- БРЕНД:
- Transport for London
- АГЕНТСТВО:
- Havas London
Un-noticed
- БРЕНД:
- Transport for London
- АГЕНТСТВО:
- Havas London
Handrails
- БРЕНД:
- Transport for London
- АГЕНТСТВО:
- Havas London
Retirement Village People
- БРЕНД:
- Diet Dr Pepper
- АГЕНТСТВО:
- Y&R New York
Medievel Knievel
- БРЕНД:
- Diet Dr Pepper
- АГЕНТСТВО:
- Y&R New York
Saw
- БРЕНД:
- Cadbury Creme Egg
- АГЕНТСТВО:
- Publicis London
Pedal Bin
- БРЕНД:
- Cadbury Creme Egg
- АГЕНТСТВО:
- Publicis London
Newton's Cradle
- БРЕНД:
- Cadbury Creme Egg
- АГЕНТСТВО:
- Publicis London
Hammer
- БРЕНД:
- Cadbury Creme Egg
- АГЕНТСТВО:
- Publicis London
Egg Slicer
- БРЕНД:
- Cadbury Creme Egg
- АГЕНТСТВО:
- Publicis London
Hair Dryer
- БРЕНД:
- Cadbury Creme Egg
- АГЕНТСТВО:
- Publicis London
Books
- БРЕНД:
- Cadbury Creme Egg
- АГЕНТСТВО:
- Publicis London
Blender
- БРЕНД:
- Cadbury Creme Egg
- АГЕНТСТВО:
- Publicis London
Balloon
- БРЕНД:
- Cadbury Creme Egg
- АГЕНТСТВО:
- Publicis London
Burly Housewives
- БРЕНД:
- Bounty
- АГЕНТСТВО:
- Publicis London
Spring Clean
- БРЕНД:
- Bounty
- АГЕНТСТВО:
- Publicis London
Strong Housewives
- БРЕНД:
- Bounty
- АГЕНТСТВО:
- Publicis London
Образование
B.S: Advertising and Mass Communications
1989 - 1994 (5 лет)
Activities and Societies: President of the Ad Club (1993-1994)
Was elected President of the Ad Club, where I worked closely with faculty to set the vision for the student advertising program and all activities. I also started a mentorship program that allowed every junior and senior in the advertising club to benefit from one-to-one mentoring and career development with advertising industry leaders at The Martin Agency, Earl Palmer Brown, Arnold Finnegan Martin and others.
