| Заголовок | The Pleasure is Mine |
| Агентство | Havas New York |
| Кампания | The Pleasure is Mine |
| Рекламодатель | Reckitt Benckiser |
| Бренд | K-Y |
| Posted | Май 2020 |
| Бизнес сектор | Здоровье и фармацевтические изделия |
| История | Insight: Women are feeling empowered everywhere but the bedroom. How we landed it: Women are feeling empowered in the workplace, asking for more money and ensuring their closing the pay gap. In the era of #MeToo and Times Up, women are coming together and sharing their stories. In the words of Christianne Amanpour, "We've had so many important conversations around discrimination and suffering, but we haven't had conversations around great sex". Why can we talk about what we don't want in the bedroom yet it's taboo to talk about what we DO want? We talked to real women and uncovered that there are several barriers stopping them. Women are socialized to please men and put their own needs second. Our research revealed that 62% (18-44) agree "women tend to put their own sexual needs / pleasure second (behind their partner's)" The spectrum of good sex and bad sex is vastly different between men and women. Men experience "good sex" as had an orgasm and "bad sex" as boring whereas women's experience is a spectrum of pain to no pain - pleasure was not part of that equation. "Women often feel they have less of a right to pleasure than men do. Sometimes sex is painful and they think that's just how it is for women." -- Dr Kirstin Mitchell, University of Glasgow |
| Тип медиа | Анализ ситуации |
| Длина | |
| Главный исполнительный директор (CEO) | Laura Maness |
| Президент | Tim Maleeny |
| Директор по стратегии | Tim Maleeny |
| Главный креативный директор | Harry Bernstein |
| Manager Director | Morgan Seamark |
| Manager Director | Matthew Anderson |
| Head of Account Management | Matthew Anderson |
| Head of Account Management | Morgan Seamark |
| Chief Financial Officer | Frank Mangano |
| Главный операционный директор | Frank Mangano |
| Исполнительный креативный директор | Kim Baskinger |
| Исполнительный креативный директор | Pamela Kim |
| Креативный директор | Josh Schildkraut |
| Креативный директор | Miranda Dean |
| Копирайтер | Leah Douglas |
Больше работы
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Pedal Bin
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Newton's Cradle
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Hammer
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Egg Slicer
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Hair Dryer
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Books
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