McDonald's - "Cash_Bitcoin"

TBWA\Chiat\Day New York

TBWA\Chiat\Day New York New York, United States

Премии

8845

Бренд: McDonald's
Страна: Switzerland

Рекламодатель: McDonald's

Заголовок	Cash_Bitcoin
Brief	To celebrate the Big Mac's 50th anniversary in 2018, 50 illustrators and designers from around the world re-interpreted the iconic burger on 50 different posters. They show key differences between 1968 and 2018. The various executions use model building, screen printing, photocopying, many different styles of typography, 3D design, vector design and even programming to make each ad a unique piece of art.
Агентство	TBWA\Chiat\Day New York
Кампания	50 Years of Big Mac
Рекламодатель	McDonald's
Бренд	McDonald's
Posted	Ноябрь 2019
Бизнес сектор	Рестораны и кафе быстрого приготовления
История	To celebrate the Big Mac's 50 years’ anniversary in 2018 we let 50 illustrators and designers from around the world re-interpret the iconic build-up of the Big Mac on 50 different posters. They all show the most popular and common things that have changed between 1968 and 2018. The executions vary and use model building, screen printing, photocopying, many different styles of typography, 3D-Design, Vector-Design and even programming to make each ad a unique piece of art.
Тип медиа	Печать
Holding Company	Omnicom Group
Продакшн Студия	EG+
Media Agency	OMD
Исполнительный креативный директор	Manuel Wenzel
Креативный директор	Bruce Roberts
Арт-директор	Frédéric Nogier
Копирайтер	Felix Freese
Директор по маркетингу	Aglaë Strachwitz
Иллюстратор	Chris Rowson
Иллюстратор	Alex Trochut
Global Chief Creative Officer	Chris Garbutt
Копирайтер	Tizian Walti
Арт-директор	Angelo Sciullo
Продюсер агентства	Vivian Lee
Продюсер агентства	Junior Art Director
Копирайтер	David Voges
Продюсер агентства	Seokmin Hong
Иллюстратор	John Smith
Иллюстратор	Oleg Grishin
Иллюстратор	Eric Groza
Иллюстратор	Gigi Lee
Иллюстратор	Helga Fresh
Director of Design	Mark Sloan
Арт-директор	Joao Pereira
Иллюстратор	Hendrik Everaerts