Grammy Awards - "Coldplay"

TBWA\Chiat\Day Los Angeles

TBWA\Chiat\Day Los Angeles Los Angeles, United States

10610

Бренд: Grammy Awards
Страна: United States

Рекламодатель: The Recording Academy

Заголовок	Coldplay
Агентство	TBWA\Chiat\Day Los Angeles
Кампания	Celebrate The Music That Makes Us - Grammy
Рекламодатель	The Recording Academy
Бренд	Grammy Awards
Posted	Январь 2009
Бизнес сектор	ТВ/Радио программы и станции
История	This fully integrated campaign includes TV, out of home, print and interactive advertisements and will highlight the songs that have influenced the people that have, in turn, influenced us. Portraits of diverse musicians including Lil Wayne, Rihanna, Stevie Wonder, and Thom Yorke of Radiohead are created using song titles that have inspired them in their careers and lives.
философия	Once again, the award-winning Los Angeles-based agency created the campaign, titled "Celebrate The Music That Makes Us." The unique and visually appealing creative draws from the insight that music influences and inspires everyone.
Проблема	"As a cultural event that inspires music fans everywhere, the GRAMMY Awards telecast is an opportunity to 'celebrate the music that makes us,' the way it makes us feel and the impact it has on our lives," said Evan Greene, Chief Marketing Officer of The Recording Academy. "This year's ad campaign brings this idea to life by highlighting the songs that influence and inspire several artists whose music has made a lasting impact on music lovers worldwide creating even greater anticipation for Music's Biggest Night."
Тип медиа	Бесплатные открытки/открытки
Медиа группа	Marianne Stefanowicz
Медиа группа	Barb Dehgan
Исполнительный креативный директор	Rob Schwartz
Креативный директор	Bob Rayburn
Креативный директор	Patrick Condo
Арт-директор	Steve Yee
Копирайтер	Eric Arnold
Закупщик художественного оформления	Sari Rowe
Коммерческий директор	Robin Rossi
Менеджер проекта	Melissa Heitman
Продюсер	Aliza Grover
Studio	Laurel Burden
Ретушер	E-graphics
Продюсер печати	Primary Color