Xero - "Marathon"

Engine UK

Engine UK London, United Kingdom

10423

Бренд: Xero
Страна: United Kingdom

Рекламодатель: Xero

Заголовок	Marathon
Агентство	Engine UK
Кампания	Healthy Business
Рекламодатель	Xero
Бренд	Xero
Дата первой трансляции/Публикации	2021 / 5
Бизнес сектор	IT-решения и профессиональные сети
философия	Xero, the global small business platform, demonstrates how its products can help small businesses master the overwhelming task of doing their business finances, in a major UK advertising campaign, which stars comedian Rhys Darby, best known for his work in Flight of the Conchords. The campaign has been created by ENGINE Creative. It is the agency’s first campaign since being appointed to handle the UK advertising account earlier this year, following a competitive pitch, to create a distinct brand identity. The strategy is built on the insight that accounting and bookkeeping isn’t something to be ‘boshed’, ‘done’, or ‘smashed'. It’s at the heart of any business, and crucially important to have control over if you want a healthy business. At its heart of the creative is a TV ad in which we see Rhys Darby in a series of tongue-in-cheek analogies about how difficult running a business can feel. We see Darby taking part in what seems like a normal marathon. But as he talks about how it can feel for small business owners to keep up, we realise it is anything but. Rhys suddenly finds himself running through a desert and then sucked into quicksand. But with Xero in hand (literally, as a smartphone app) the feeling of being overwhelmed is replaced with that of ease and control. Rhys is suddenly in a fun run, on roller-skates, followed by taking off in a jetpack. He reminds us to search ‘Xero with an X’ followed by the new brand positioning of ‘healthy business’ is 'beautiful business'. The over-the-top analogies are continued in out-of-home and digital ads, colliding the worlds of health and business in a distinctive way.
Тип медиа	Телевидение
Длина	30 seconds
Рынок	Canada
Звуковой дизайн компании	Wave Studios
Медиа-агентство	December19
Директор по маркетингу	John Coldicutt
Head of Brand	Rob Foulkes
Brand Marketing Manager	Sam Daniels
Менеджер по рекламе	Emma Roddy
Менеджер по рекламе	Flaka Jasari
Главный креативный директор	Billy Faithfull
Креативный директор	Steve Hawthorne
Креативная команда	Jack Tibbs
Креативная команда	Michael Arthey
Дизайнер	Paul Kennelly
Дизайнер	James Blakeborough
Дизайнер	Elif Gurbuz
Chief Design Officer	Matt Fenn
Client Managing Director	Louise Hayward
Коммерческий директор	Eve Bui
Специалист по работе с заказчиками	Dom Kocur
Production Director	Bradley Woodus
Assistant Producer	Henry Davies
Integrated Project Director	Austin Vernon
Integrated Project Director	Liz Boothby
Директор по стратегии	Gen Kobayashi
Стратегический директор	Nicola Dyball
Senior Strategist	Alpesh Patel
Продакшн Студия	Smuggler
Директор	Benji Weinstein
Продюсер	Barty Dearden
Редактор	Aaron Dark
Редакционная компания	Saints Editorial
Послепроизводственный этап	Untold Studios
Звукорежиссер	Tony Rapaccioli
VFX Executive Creative Director	Neil Davies
Executive Post Producer	Ian Berry
Продюсер пост-производства	Ellie Joseph
Post Production Assistant	Jordan Malonga
VFX Supervisor	Alex Gabucci
VFX Lead	Sebastian Caldwell
Художник по видеоэффектам	Cindy Libbrecht
Художник по видеоэффектам	Clara Malleviale
Художник по видеоэффектам	David Ince
Художник по видеоэффектам	Florent Sanglard
Художник по видеоэффектам	Greta Kossowska
Художник по видеоэффектам	Lee Matthews
Художник по видеоэффектам	Luke Massingberd
Художник по видеоэффектам	Marcel Ruegenberg
Класс	George Kyriacou
Класс	Black Kite Studios
Оператор-постановщик	John Toon
Talent Consultant	Melsie Bourne
Talent Consultancy	The Bourne Consultancy
Актер / Знаменитость	Rhys Darby