MTN Dew - "Let's Do"

BBDO New York

BBDO New York New York, United States

17852

Бренд: MTN Dew
Страна: United States

Рекламодатель: PepsiCo Inc.

Заголовок	Let's Do
Агентство	BBDO New York
Кампания	Let's Do
Рекламодатель	PepsiCo Inc.
Бренд	MTN Dew
Дата первой трансляции/Публикации	2019 / 1
Бизнес сектор	Безалкогольные напитки, тоники
философия	Today, Mountain Dew launches a new campaign from BBDO New York, supporting its entire product portfolio. It’s the first time advertising will include Original Green Dew MTN DEW Kickstart, MTN DEW ICE and MTN DEW flavours. The advertising is part of the brand’s long-running 'Do the DEW' campaign and celebrates the power of doing. The rallying cry is 'Let’s do'. It features a star-studded cast including UFC fighter Holly Holm (the first female hero of a DEW ad), Hip-Hop trio Migos, 86-year-old artist Ushio Shinohara, DEW NBA player Joel Embiid and DEW skateboarders Sean Malto and Mariah Duran. It’s a diverse group reflective of those who 'do' and who embrace the power of doing, as well as the range of refreshment options Mountain Dew offers to consumers. The new 60-second spot - directed by Biscuit's Noam Murro - will debut on Monday during NBA programming on TNT. It will be followed by multiple 30- and 15-second versions. It also features a new track, 'Position to Win', written and performed by Migos.
Тип медиа	Телевидение
Длина	60 seconds
Audio Post Company	Sound Lounge
Producer	Mike Ritchie
Исполнительный креативный директор	Steven Fogel
Исполнительный креативный директор	Doug Fallon
Главный креативный директор	David Lubars
Главный креативный директор	Greg Hahn
Business Manager	Paul Cisco
Управление аккаунтом	Jen Layton
Ассистент исполнительного руководителя по учетной записи	Aaron Cary
Ассоциированный креативный директор	Lucas Owens
Ассоциированный креативный директор	Sei Rey Ho
Planning Director	Chris Cummings
Planning Director	Steve Panawek
Managing Director	Mark Cadman
Исполнительный продюсер	Matt Nowak
Production Company	Biscuit
Director	Noam Murro
Оператор-постановщик	Phedon Papamichael
Producer	Jay Veal
Администратор производства	Jennifer Berry
Partner	Shawn Lacy
Head of Production	Jeff McDougall
Head of Production	Rachel Glaub
Edit Company	Work
Editor	Stewart Reeves
Edit Assistant	Chris O'Brien
Producer	Alejandra Alarcon
Исполнительный продюсер	Erica Thompson
Post Production Company	The Mill
Colourist	Michael Rossiter
2D Художник	Andre Vidal
2D Художник	Christoph Schroer
2D Художник	Molly Intersimone
2D Художник	Sung Eun Moon
2D Художник	Joseph Yoon
2D Художник	Andrew Emmerson
2D Художник	Ting Jung-Hsu
2D Художник	Andrew Emmerson
Руководитель 2D	Keith Sullivan
3D художник	Jobin Jacob
3D художник	Charles Lee
3D художник	Jessica Castillo
3D художник	Navdeep Singh
3D художник	Juan Carlos Barquet
3D художник	Nile Hylton
3D художник	Yimo Xu
3D художник	Scott Denton
3D художник	Scott McGinley
3D художник	Ryan Federman
3D художник	Gabriel Kim
3D художник	John Wilson
3D Lead	Yong Chan Kim
Руководитель съемки	Gavin Wellsman
Руководитель съемки	Adrian Huley
Руководитель съемки	Keith Sullivan
Producer	Bugs Russell
Исполнительный продюсер	Ross Hopman
Music Production	Duotone
Producer	Gio Lobato
Audio Mixer	Tom Jucarone