Заголовок | Lighten Up for the Holidays |
Агентство | The Martin Agency |
Кампания | LIGHTEN UP |
Рекламодатель | GEICO |
Бренд | GEICO |
Дата первой трансляции/Публикации | 2017 / 11 |
Бизнес сектор | Бытовая техника, мебель и садоводство |
философия | 'Lighten Up' is the first of five Geico spots in the second iteration of the insurance agency's 'More, More, More' campaign. In this spot, we see how a festive neighbor turns his house into a light show so bright, it blinds astronauts in space. After a short hiatus, the Geico 'More, More, More' campaign is back for the holidays. Previous spots include 'Flextacular' with two bros totally bro-ing out in the gym and 'Life’s A Beach' with two dads building sandcastles. The latest in the series features two neighbors hanging up holiday lights. As they yell back and forth, the Geico customer’s lights get increasingly elaborate, visually reinforcing how Geico gives him more. |
Тип медиа | Телевидение и кино |
Длина | |
Vice President | Ted Ward |
Marketing | Ted Ward |
Assistant Vice President | Bill Brower |
Marketing | Bill Brower |
Директор по маркетингу | Melissa Halicy |
Media | Melissa Halicy |
Advertising | Melissa Halicy |
Brand Team Supervisor | Gary Aurand |
Brand Team Supervisor | Tom Perlozzo |
Brand Team Planner | Brighid Griffin |
Brand Team Planner | Julia Nass |
Brand Team Buyer | Tim Ware |
Главный креативный директор | Joe Alexander |
Креативный директор группы | Steve Bassett |
Creative Director | Neel Williams |
Creative Director | Justin Harris |
Исполнительный продюсер | Brett Alexander |
Producer | Adrienne Daniel |
Content Producer | Catherine Kennedy |
Администратор коммерческих дел | Suzanne Wieringo |
Financial Affairs Manager | Amy Trenz |
Account Director | Ben Creasey |
Руководитель группы по связям с рекламодателями | Allison Hensley |
Руководитель группы по связям с рекламодателями | Jon Glomb |
Делопроизводитель | Allie Waller |
Account Coordinator | Abbey Reddington |
Менеджер проекта | Natalie Franczyk |
Financial Account Supervisor | Monica Cox |
Продакшн Студия | Dummy |
Director | Harold Einstein |
Director of Photography | Jonathan Freeman |
Линейный продюсер | Eric Liney |
Исполнительный продюсер | Eric Liney |
Editorial Company | Arcade Edit |
Partner/EP | Sila Soyer |
Редактор | Dave Anderson |
Заместитель редактора | Jeff Lopus |
Producer | Gavin Carroll |
VFX | The Mill |
Finishing | The Mill |
Color | The Mill |
Колорист | Gregory Reese |
Finishing Producer | Alex Bader |
Finishing Production Coordinator | Jake Fritz |
Audio Post Facility | Rainmaker Studios |
Producer | Kristin O’Conner |
Звукорежиссер | Jeff McManus |
Смеситель | Jeff McManus |
Материал фонотеки | APM Stock |