Заголовок | Social Media Hell |
Агентство | R/GA |
Кампания | SXSW |
Рекламодатель | R/GA |
Бренд | R/GA |
Posted | Август 2011 |
Бизнес сектор | Сайты сообществ |
философия | Social media has taken over our lives. We are constantly bombarded with the opinions of our friends and followers. So we wanted to give these “gurus” and “rock stars” a place where they could thrive: in hell. Introducing Social Media Hell, a mobile site that allows users to unlock the seven levels of hell based on Dante’s Inferno, through tweets and foursquare check-ins. It launched at SXSW Interactive, where players confess their sins by checking into designated locales or selling their souls through twitter posts. A leader board took form, with the top player of SXSW becoming mayor of hell. |
Тип медиа | Digital |
Арт-директор | Robertino Zambrano |
Исполнительный креативный директор | Andy Clarke |
Копирайтер | Chapin Clark |
Копирайтер | Kristen Joy Watts |
Ассоциированный креативный директор | Mirco Pasqualini |
Главный креативный директор | Nick Law |