| Заголовок | Make Your Favorite Cold Drinks |
| Агентство | Havas New York |
| Кампания | Keurig Kold |
| Рекламодатель | Keurig, Incorporated |
| Бренд | Keurig Kold |
| Дата первой трансляции/Публикации | 2015 / 9 |
| Бизнес сектор | Мелкая бытовая техника и аксессуары для дома |
| История | Keurig recently launched their new Kold beverage maker with an eye-catching campaign that’s as fun as the drinks themselves. Directed and edited by Brand New School, the campaign, which was concepted and conceived by agency of record Havas Worldwide, is a fast-paced, mixed-media montage of what it’s like to experience the machine and its beverages. Featuring an exclusive partnership with Coca-Cola, Keurig Kold allows consumers to create their own sodas and other soft drinks at home through the use of the iconic Keurig K-Cups. The Brand New School team found beauty in the storyboard’s stylized liquids and fractured icy textures, and captured them using gorgeous macro shots as well as stunning slow-motion and stop-motion visuals. Taking cues from the bold colors of Pop art, the designers incorporated the Coca-Cola, Sprite, Dr. Pepper, and other logos of available flavors into the aesthetic language of the spots. The team also found inspiration in installation art, which included filling a 50-foot photobubble with balloons and detonating an explosive in an oversized ice cube. “Developing the look for a new product launch is simultaneously exciting and challenging,” said director Chris Dooley. “It’s that rare opportunity to help create the first impression of the brand, so it needs to have a strong perspective and be filled with memorable and iconic moments. From the outset, I was keenly aware that I would be tasked with giving this product a voice and a visual personality.” |
| Тип медиа | Digital |
| Длина | |
| Исполнительный креативный директор группы | Israel Garber |
| Исполнительный креативный директор группы | Jason Musante |
| Исполнительный креативный директор | Dustin Duke |
| Исполнительный креативный директор | Jon Wagner |
| ACD/AD | Kristine Salm |
| ACD/CW | Guy Seese |
| Co-Head of Production | Sylvain Tron |
| Исполнительный продюсер | Deepa Joshi |
| Junior Producer | Christina Leprine |
| Директор рабочей группы клиента | Laura Dartnell |
| Директор рабочей группы клиента | Laure Ayel |
| Делопроизводитель | Alex Zubak |
| Директор по стратегии | Tim Maleeny |
| Начальник планирования | Dana Ewing |
| Стратегический директор | Alla Gonopolsky |
| Стратегический директор | Maggie Windsor Gross |
| Стратегический директор | Neil Kumar |
| Продакшн Студия | Brand New School |
| Директор | CHRIS DOOLEY |
| Управляющий партнер | Devin Brook |
| Администратор визуальных эффектов | Mark French |
| Линейный продюсер | David Wolfson |
| Послепроизводственный этап | Brand New School |
| Creative Director, Brand New School | CHRIS DOOLEY |
| Дизайнер | Andrés Rivera |
| Дизайнер | Jeffrey Welk |
| Дизайнер | Morten Kühl Christensen |
| Дизайнер | Kris Wong |
| Дизайнер | Serge Kirsanov |
| CG Администратор | Russ Wootton |
| 3D-графика | Morten Kühl Christensen |
| 3D-графика | Dan Bradham |
| 3D-графика | Jeff Bryson |
| 3D-графика | Shane Csontos-Popko |
| Художник огня | Mark French |
| Художник огня | Kirk Balden |
| Storyboard Artist | Ryan Beckwith |
| Редактор | Moss Levenson |
| Заместитель редактора | Tyler Byrnes |
| Колорист | Colin Travers |
| Руководитель производства | Julie Shevach |
| Supervising Producer | Suzanne Potashnick |
| Оператор-постановщик | Jimmy Matlosz |